Gamestop Discovers The Streisand Effect; Gives OnLive Tons Of Free Publicity In Trying To Take Away Coupons

from the epic-failure dept

Last week was an interesting week for Gamestop. As a ton of you sent in, the company decided to require all stores to open up all PC copies of Deus Ex: Human Revolution and discard an included coupon for a free version of the game via the OnLive streaming platform. OnLive and Square Enix had announced the promotion to help both companies, but apparently Gamestop was jealous to be cut out of the mix. Below is an image of the order that GameSpy, who broke that story, received:
From there the story got more bizarre. Gamestop didn't even seem to realize how bad this looked at first, insisting that it just didn't want to help advertise "a competitor." Soon after all of this came out, Gamestop ordered its stores to remove the game from its shelves entirely as part of a "recall" in agreement with Square Enix. The likely implication: Gamestop and Square Enix worked out a deal to offer versions of the game without the coupon, meaning Gamestop employees won't have to destroy the coupons.

However, the real story in all of this should be just how much free publicity Gamestop just gave OnLive in its hamfisted attempt to pretend the company didn't exist. And, of course, now it means that anyone wishing to buy the PC version of the game is probably (assuming that no coupons will be available) better off buying it from someone other than Gamestop. I've defended Gamestop's used game sales practices for years, but I'm amazed the company thought any of this was a good idea.

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  1. identicon
    Lord Binky, 29 Aug 2011 @ 9:14am

    Re: Re: Re:

    I'll buy used games if I can't get new ones (dreamcast games come to mind). And used game sales are great if your finding an eight dollar game you want. Where the developers get screwed badly on sales and can be a poor deal for many consumers, and I do find it a sleezy business practice, is when the new $60 dollar game is undercut by the used game at $5-10 dollars less. If people are "buying" the used game and then selling it back, it is essentially a really expensive rental. At that point, your not getting a $4-8 dollar great buy, so why not just rent the 10 hour game you beat in a weekend instead of "buy" it and sell it back for 10 times the price.

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