Studies

by Michael Ho


Filed Under:
ads, art, authenticity, john wanamaker, marketing, monkeys

Companies:
mcdonald's, nike



DailyDirt: Studying Advertising As A Science...?

from the urls-we-dig-up dept

There's a quote attributed to John Wanamaker that goes: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Marketing analytics is getting better all the time, but it's still pretty hard to pin down what really works. (At least the traveling salesman problem has a brute force approach!) Here are just a few interesting links about advertising. By the way, StumbleUpon can recommend some good Techdirt articles, too.

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  1. icon
    Chris Rhodes (profile), 13 Sep 2011 @ 7:59am

    Re: Isn't anyone else concerned?

    filling landfills with cheap garbage [...] how do we reshape society so that this organized brainwashing becomes nonsensical and people get the stuff they need instead of the stuff the manufacturers want to sell just so they can turn a bigger profit

    Err, the companies produce what people want. Take refrigerators, for example. Today's refrigerators don't last nearly as long as older ones, which were built like a tank. Is this an example of companies putting profits ahead of customers? Not really. If you look at the price of fridges over time, it hasn't increased that much, and if you account for inflation, that built-like-a-tank fridge would cost over $9,000 dollars in today's money.

    People have decided they would rather have a cheaply-built fridge for $700 then a last-forever fridge for $9,000. The fridge-makers comply. Don't blame companies for giving consumers what they want.

    When you go shopping for airline tickets, sort by cheapest price, and then purchase the most inexpensive ticket on the list, you're telling airline companies what you value most: price. So don't complain when the airline charges for every snack.

    Companies respond to the most purely democratic vote that you and I cast, the vote of what to buy with our dollar. If you want to change something, go explain to people why they should opt for a sturdy fridge instead of a new car. If you convince enough people, the companies will come around too.

    Good luck with that.

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