Is Talking About The Beatles As A Wonderful 'Shared Experience' Really Wise In An Anti-Piracy PSA?
from the this-promo-also-seems-to-be-anti-beard,-but-maybe-that's-just-me dept
Of course, it's tough to watch this promo, which celebrates "sharing" music, without feeling a bit like you're being beaten over the head with an extremely heavy irony stick wielded by someone who has no idea how hard they're swinging it. For starters, Unnamed Protagonist states that he first heard the Beatles' music when it "floated through his window." As picturesque as this scenario may be, the end result will most likely be dismayed gasps from the BMIs and the ASCAPs of the world, who hate to see a public performance go unpunished.
In fact, the video seems to be making the opposite point of the one it's intended to make. It shows just how important sharing is to make culture culture. You've got really mixed messages here. The Beatles are a shared experience, but sharing it with others outside of the way they want you to share it is bad -- even as the (nameless) person profiled clearly enjoys the Beatles in his own way. Like hearing it through the window. Or out in the street with his evicted belongings. Or surrounded by friends in an unlicensed open air venue.
On top of that, the Beatles seem like a really odd choice for such a PSA.
Whatever level a person's love for the Beatles might be, it's pretty tough to find much reciprocation from the band itself, which spent most of the last decade making sure that the only digital copies of their music available were illegal copies. The band also spent a fair amount of time shooting down licensing requests and otherwise making their catalog about as approachable as a badger covered in live hand grenades.
Between the Beatles' "yes, we love you, too but only through very selective channels" and Music Matters' "music is a good thing but only through selective channels," the whole idea of music being a communal experience, one that relies on sharing, kind of gets lost. Even worse, because this is a Music Matters promo aimed at reducing piracy, the message shifts from "Music matters because it's shared," to "Don't share music because, together, we can keep music from mattering."