We've written in the past about Minecraft's developer, Notch (Markus Persson), and how he's been quite vocal in arguing that game developers are making a huge mistake in worrying about "piracy"
and he's still making bucketloads of money
by treating his fans right and giving them reasons to buy. It appears that some other video game developers are recognizing the same basic truth. HothMonster was the first of a few of you to send in the story of "Team Meat," developers of Super Meat Boy and The Binding of Isaac. It appears that the two guys behind Team Meat are pretty clear that they're happy when their games get pirated
. In fact, they hope they get "pirated" more, because, in the end, it seems to lead to them getting more money. As one of the guys, Edmund McMillen notes:
"If the game gets pirated heavily, if it's a good game that people really like, they're going to either buy it eventually or they're going to tell other people about it. Either way it's just going to come back to a sale."
He later noted his disappointment in it not being seen higher on the charts on The Pirate Bay:
"When Meat Boy came out on PC and torrents started going up on Pirate Bay, I would check, I had a friend of mine who said, 'congratulations, I just saw your game in the top 50 on Pirate Bay for games,' and I checked and we were 30th and I was depressed because it wasn't higher, because that's a measure of success."
There's also a fun rant in there about the "old way" of thinking:
"The dinosaurs of marketing are really upset by piracy. They think it's literally stealing... They're old. That's really the reason. They're old and their ideas are old. They don't understand where we are now. They don't understand the mentality of people who are pirating things. They see them as thieves, the same people who go and shoplift. I don't f*@#ing shoplift but I have pirated sh@%-loads of stuff. Like it's just not the same, it's not the same thing at all."
There are more quotes along those lines. While I like the attitude, they do still seem to take something of a "give it away and pray" attitude. I would think that there could be more effective ways to monetize what they've done beyond that, but I'm sure their general attitude wins fans... and at least makes lots of folks willing to test out their games to see what they're like.