Changing How We Handle Advertising And Sponsorships

from the advertising-is-content dept

We're excited to announce today that we've moved in a new direction with the advertising and sponsorships we do on Techdirt, partnering with SAY Media to provide compelling, interesting and engaging forms of advertising and sponsorship. Let me just say, up front, that I recognize that there's a common thread among many who visit this site that all internet advertising is "bad." And I'll be the first to admit that all too often internet advertising is terrible. It can be annoying, intrusive, irrelevant or just plain useless. Because of that, most of us have pretty complete ad blindness. We either automatically ignore all of the ads we see, or we use tools like AdBlocker to avoid even having to deal with the ads.

But, for many years (since before I even started Techdirt), I've wondered what could be done if people realized that the ads were content too, and if you made those ads, by themselves, compelling and useful, then you could do much more with them. For the better part of the decade we've been banging the drum that ads are content too, and they should be treated as such: meaning figuring out ways to make them as compelling as possible on their own. There is no more "captive audience" and if our ads are boring, annoying or irrelevant, we fully expect you to ignore or block them -- and we won't blame you if our ads lead you to do that.

Instead, our focus is on getting marketers to realize how much more effective and compelling their campaigns can be when they stop even thinking about what they're doing as advertising, and begin realizing that the real opportunity is in teaming up to create compelling, useful and relevant content. We don't want you to be annoyed by our ads. We want you, the community, to actually be excited about and interested in the content presented there. And we're thrilled that SAY Media is the perfect partner for this endeavor. Just take a look at the Seven Principles the company articulates on its website:
Obviously, number four matched exactly with what we've been saying for nearly a decade. But the other principles match what we've been saying around here for ages as well. We've also been banging the drum for years about understanding what's scarce and what's abundant, and have repeatedly called out that attention is one of the key scarcities out there, and it's our job to do our best to provide you with as much value as possible in exchange for your scarce attention. At other times, we've discussed the importance of storytelling and questioned people who think that influence is just a number.

Basically, this is a company who views the world in a very similar way to the way we do, has a brilliant team of exceptionally creative folks, tremendous reach, extraordinary knowledge and fantastic experience in creating unique, compelling and powerful marketing campaigns.

Of course, much of this is an aspirational goal. We don't expect to be there with perfectly compelling content-filled advertising and sponsorship right off the bat. This is a process, and it's a process we really just started. Beyond figuring out exactly what we can do, there is an education process in helping marketers also recognize the power and value of much smarter campaigns. Also, much of this process involves experiments, and if you want to have the truly exceptional success stories, it means taking some risks... and that means that we will occasionally fail (sometimes spectacularly) in meeting those goals. And we fully expect (even rely on) you in the community to let us know both when we fail and when we succeed. But we promise you this: our goal here is to provide truly compelling and valuable experiences for the community, through true engagement.

Finally, if you're interested in taking part in some truly unique, compelling and engaging marketing campaigns, please contact us. We'd be happy to work together with SAY Media and any company who embraces these same principles, to create truly unique marketing experiences. In the past few weeks, as we've prepared for this shift, our team and the folks at SAY Media have been coming up with a long list of ideas of fun things we can do. We just need the right marketing partners to join us and make these things possible. Hopefully some of you reading this right now are interested in being the right partner for a fun, interesting and compelling campaign.

Thanks for being a part of what's been a fantastic, lively and educational community for so many years. We will always strive to provide as much value back to you as possible, and this partnership will help continue that process.


Reader Comments (rss)

(Flattened / Threaded)

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    Gus Jenkins, Aug 23rd, 2011 @ 11:59am

    I'm all for it, Mike...As long as Ad-Block Plus keeps working.

     

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    Anonymous Coward, Aug 23rd, 2011 @ 12:00pm

    Cool! Another domain to add to the ad blocking list.

    Not surprising I guess that they depend heavily on flash cookies for tracking, and you just ran a puff piece about a court decision that flash cookies didn't cause harm in a particular case. Excellent work Mike!

     

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    John Doe, Aug 23rd, 2011 @ 12:03pm

    Dang it, you tricked me!

    I just read your entire post to realize that it was an ad. I guess that proves that content is advertising. ;)

     

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    out_of_the_blue, Aug 23rd, 2011 @ 12:08pm

     

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    Ninja (profile), Aug 23rd, 2011 @ 12:11pm

    Mike, some food for thought: I don't mind written ads. And I do think I should help the sites I visit the most with their revenue by allowing ads from my end. Google managed to have me unblock its ads because they are what I don't mind and best of all, they are NOT annoying.

    So I unblocked techdirt and partner sites (advertisers) from my script blocker and from adblock. Shock, the page became utterly polluted. And I got very displeased. But I thought "ok, I like techdirt so lets bear with it". Then one of the ads was incredibly intrusive and kept enlarging itself and preventing me from reading every time I hovered my mouse over it (which happened a lot accidentally). Then another ad opened above the stuff and I had to click it to close the 'window'. And thus I blocked ads from techdirt.

    So, please, LESS BANNERS. LESS FLASHY STUFF. Use written stuff. Or at least let us choose what we wanna see. I'll unblock it again in 2 or 3 weeks. If I see a polluted site I'll block again.

     

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      Mike Masnick (profile), Aug 23rd, 2011 @ 12:16pm

      Re:

      So I unblocked techdirt and partner sites (advertisers) from my script blocker and from adblock. Shock, the page became utterly polluted.

      Hmm. When did you do this. Part of this switch is that we're down to a single ad unit (other than Google ads). Previously we had a lot of ad units, but part of this effort is that we will only have one ad unit per page (other than Google).

      Then one of the ads was incredibly intrusive and kept enlarging itself and preventing me from reading every time I hovered my mouse over it (which happened a lot accidentally). Then another ad opened above the stuff and I had to click it to close the 'window'. And thus I blocked ads from techdirt.

      With a previous partner, we had some bad ads get through, and those are all blocked. With this new setup, there is an ad unit that expands, but not immediately upon mouseover, but with a countdown.

      So, please, LESS BANNERS. LESS FLASHY STUFF. Use written stuff.

      We're already there, but will be doing more. There definitely will be more written stuff as well. For now, though, there will remain the single ad unit. While we're still ramping up that area, the nice thing is that at least some of those ads are actually really interesting and well done. They're content itself.

      Still, we'll definitely keep in mind this feedback.

       

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        Ninja (profile), Aug 23rd, 2011 @ 1:02pm

        Re: Re:

        Thanks for the reply. I re-enabled adblock and noscript here like 1-2 months ago.

        You see, even with a counter, ads that enlarge themselves are annoying. I'll agree with you that maybe one graphic ad on the side might be ok but it seriously depends on the ad not being too flashy and wanting to appear more than techdirt itself.

        My suggestion would be make the ads interactive upon clicking once. For instance, if you click on it it will interpret as you allowing it to enlarge and even play sounds. Twice means you wanna go to this sponsor page.

        Hovering the mouse on it doesn't mean you wanna see more. I stopped using msn when they came with this approach.

        Still, I'll surely unblock later to check if it's better.

         

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          Ninja (profile), Aug 23rd, 2011 @ 1:06pm

          Re: Re: Re:

          not re-enabled, DISABLED. Derp.

          Could I suggest an edit button?

           

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            Atkray (profile), Aug 23rd, 2011 @ 2:24pm

            Re: Re: Re: Re:

            I used to wish for the edit button especially when I put a subject in and hit enter, I have come to realize though that no edit actually contributes to the conversations.

            People are forgiving of mistakes and most of the time no one even says anything, but no edit prevents certain people from going back and changing their posts when they are caught up in their lies and propaganda.

            So my advice is come to terms with no edit button and make the Preview button your friend.

             

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              DandonTRJ (profile), Aug 23rd, 2011 @ 5:34pm

              Re: Re: Re: Re: Re:

              I like how Facebook works, where you have a few seconds after hitting post on a comment to go back and change things if a form or content error jumps out at you immediately. But I guess the preview feature serves the same function here. I just need to get used to using it! (T'would be nice if the preview feature didn't require its own separate page, though; I like being able to see the conversation I'm responding to as I edit my comment.)

               

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                Ninja (profile), Aug 24th, 2011 @ 6:31am

                Re: Re: Re: Re: Re: Re:

                That. I usually see the err in the next 10 minutes after I post. If you notice took me 4 minutes. So this temporary edit thing is actually a very good idea and prevents ppl from doing what Atkray pointed out.

                 

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        CommonSense (profile), Aug 23rd, 2011 @ 2:15pm

        Re: Re:

        Dang Mike, you are a truly reasonable guy, and I, for one, am happy to support any such trials you would like to go through to find the most reasonable middle ground for host and visitor alike. I'll be disabling my ad-blocker for at least one week on all my computers for your site. If you're doing as good as I have come to expect from you, I'll likely never think to turn them back on...

        Thank you for "getting it".

         

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          CommonSense (profile), Aug 24th, 2011 @ 2:14pm

          Re: Re: Re:

          A day later, and one of your ads took over my browser completely today. It was one of the videos that takes over when you hover over it for a few seconds. I didn't pay attention to my cursor for 3 seconds, and then I suddenly had to wait for this javascript window to open up, load a video, and then present me with the 'close' button. It's only strike one, but 2 more and I'm turning my addon's back on.

           

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          CommonSense (profile), Aug 26th, 2011 @ 7:31am

          Re: Re: Re:

          Today my browser was taken over again when I looked away for about 4 seconds to take a bite of my breakfast. This is the main reason I got an ad blocker anyway, so I didn't constantly have to be extra careful about where I put my mouse cursor. When I'm reading something, I move the cursor out of the way, and out of the way is usually where sites put ads. When an add covers my screen in a black window with a 'loading' bar that won't allow me to close it until it finishes loading, it really makes me want to just close the page and not go back. This is only strike 2 for your ads, but one more and it'll be a year or so before I even consider showing them again.

          Instead of things that don't require interaction to take over the page, which is really beyond infuriating and flat out unacceptable, play the little video in the ad window upon the mouse over. Some of your ads do that, and they're fine. Don't allow anything to get in my way of reading your posts or the comments unless I specifically ask for it to do so with a click of my mouse.

           

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      Leonel, Aug 23rd, 2011 @ 3:05pm

      Response to: Ninja on Aug 23rd, 2011 @ 12:11pm

      Ninja - have you unblocked recently? The new layout is one ad per page an all user initiated, meaning you need spend 3 seconds hovered over the as in order for it to expand. In addition, when there is no brand ad he serves a house ad. Check it out

       

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        Ninja (profile), Aug 24th, 2011 @ 6:45am

        Re: Response to: Ninja on Aug 23rd, 2011 @ 12:11pm

        Very well. I'll check it out for a while.

        @Mike: keep an eye on the comments here, we should use them to give you feedback. I'll be using it.

         

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    out_of_the_blue, Aug 23rd, 2011 @ 12:15pm

    What dolt made duplicate the "submit" button?

    Just discovered the bad design, derailed my train of thought.

    Oh, well. I'll just opine that unless you're clever enough to work it in so isn't obvious -- unlike your frequent pieces praising Google -- then my contention is still that the advertising revenue model FAILS prettty soon.

    See the above site for how to block more effectively than AdBlocker. Installing a "hosts" file is simple enough that even Windows users can handle it, then it's done automatically through the TCP stack.

     

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      crade (profile), Aug 23rd, 2011 @ 12:29pm

      Re: What dolt made duplicate the "submit" button?

      "simple enough that even Windows users can handle it"
      Can I use this as a slogan for my company? :)

       

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        out_of_the_blue, Aug 23rd, 2011 @ 12:35pm

        Re: Re: What dolt made duplicate the "submit" button?

        Nothing I say here is copyrighted. If you can use it, you're welcome.

         

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          crade (profile), Aug 23rd, 2011 @ 1:01pm

          Re: Re: Re: What dolt made duplicate the "submit" button?

          heh. I'm sure it's already copyrighted, trademarked and patented by someone. Nature of the times we live in.

           

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    crade (profile), Aug 23rd, 2011 @ 12:20pm

    ad vs recommendation

    If you advertise things that you actually believe are something your viewers would like or would be interested in, it can be honest content. If you advertise something just because you are paid to without review, (like Visa or some other company that everyone already knows about anyway), it's going to detract from the sight no matter how you dress it up. imho of course :)

     

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    Anonymous Coward, Aug 23rd, 2011 @ 12:20pm

    I had not realized just how intrusive commercials are till I quit watching tv. Since then I have found I have little if no patience for ads and commercials. They are a down right irritation is the best I can say for them.

    I will for the now allow these to come through but the first time they get my irritation factor going they will go where the rest of the internet ads go; completely blocked.

    I understand that sites need finances to keep going. Server hosting costs money every month, rain or shine and it isn't cheap.

    I view ads like I do telemarketing on the phone and commercials on tv. If it was such a great product, my neighbor would be telling me about it. But to hear someone beating the bushes about some product tells me there is something wrong with it that they got to toot their own horn cause no one will do it for them. Add to that commercials are a product you pay for in the price of the item. It adds no value to the price except to make it more expensive.

     

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    lavi d (profile), Aug 23rd, 2011 @ 12:31pm

    For the Record

    I only block animated ads.

    Having things moving on the page when I'm trying to read is extremely annoying.

     

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      Nick Coghlan (profile), Aug 23rd, 2011 @ 11:10pm

      Re: For the Record

      Yeah, having something moving in the corner of my eye when I'm trying to read static text is incredibly frustrating.

      I don't mind too much if they animate for a few seconds after loading and then *stop*, though. It's the looping ones that are horrible.

       

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    out_of_the_blue, Aug 23rd, 2011 @ 12:32pm

    ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

    It's amazing that I haven't found it earlier.

    Anyway, occurred to me that this is exactly the Arse Technica approach. -- Well, it's the entire net that runs on the ad model. -- "Our ads aren't intrusive... That is, they soon won't be. We've completely changed ad-server. No flashing. Honest. -- You should ADORE them because it makes the site possible!"

    Phooey. It's hucksterism.

    And as I've said (and will repeat): I just plain don't think that advertising WORKS anymore. It's a new ball game on the net because I can largely AVOID advertising. BUT, I'm keen to see your version in practice, Mike. Only I'd have rolled it out without notice. -- Forewarned is forearmed. You've telegraphed your punch. The audience is manifestly skeptical, so you've put the bar on the top pegs now, and it's time to show us how you jump. I'm looking forward to you doing a face-plant, but it's not personal, just my wishes for all of advertising.

    Tip for Firefox users: type "about: config" in the address bar, then find "image.animation_mode" (may be only similar on newer), and change its value to "once". That lets you see the animations (sometimes fun), but they end after one cycle.

     

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      Mike Masnick (profile), Aug 23rd, 2011 @ 12:38pm

      Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

      Only I'd have rolled it out without notice. -- Forewarned is forearmed. You've telegraphed your punch. The audience is manifestly skeptical, so you've put the bar on the top pegs now, and it's time to show us how you jump.

      Just FYI, we actually started rolling out these ads a month ago, and have not received a single complaint. So...

      But the ads on the site are just the beginning. The real focus is on new creative sponsorship offerings, which you'll start seeing soon. And in such cases we absolutely want the bar to be as high as possible. There's no "punch" involved. That's only if we're trying to trick someone.

      We're not. The focus here is on creating great content and great features. And to do it in a way that it doesn't seem or feel like advertising, because it's not "advertising" in the traditional sense.

       

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        Anonymous Coward, Aug 23rd, 2011 @ 1:26pm

        Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

        All of this of course after UPS, Intel, and all the rest tasted the waters of Techdirt and ran for the exits as fast as they could?

         

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          Mike Masnick (profile), Aug 23rd, 2011 @ 1:45pm

          Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

          All of this of course after UPS, Intel, and all the rest tasted the waters of Techdirt and ran for the exits as fast as they could

          Not sure where you got that info, but it's simply untrue. We've done multiples projects with both companies, and have more lined up.

           

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            Anonymous Coward, Aug 23rd, 2011 @ 1:53pm

            Re: Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

            I got that info by looking for them on your site, and realizing that pretty much everything they sponsored seems to no longer have sponsorship.

            As a side note, are you truly aware of all the various javascripts and trackers loaded on every page of techdirt? I compared it to your privacy policy, and I cannot be sure who is trying to get what about me. Can you help out on this?

             

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              Mike Masnick (profile), Aug 23rd, 2011 @ 2:10pm

              Re: Re: Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

              I got that info by looking for them on your site, and realizing that pretty much everything they sponsored seems to no longer have sponsorship.


              Perhaps you are unaware of how such things work. Most sponsorship works by campaign, which has a set time. When they end, they go away. When new campaigns come about, then new things happen.

              Both companies have run multiple campaigns on the site, and pay close attention because you'll recognize the sponsors of some future campaigns in just a few weeks.

              As a side note, are you truly aware of all the various javascripts and trackers loaded on every page of techdirt? I compared it to your privacy policy, and I cannot be sure who is trying to get what about me. Can you help out on this?

              I would be more than willing to help you understand if you truly did not understand. But seeing as you're the same person who comments here every day on every post trying to make a big stink about things that you're usually 100% wrong about (see above: re companies sponsoring us), I am beginning to sense that in the four or five years of you posting here, that you don't actually honestly want our help on this.

              Like most sites, we track certain information about our users in order to improve the experience. The privacy policy is accurate and up to date, despite your attempt to pretend that we are somehow being misleading.

               

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                Anonymous Coward, Aug 23rd, 2011 @ 8:56pm

                Re: Re: Re: Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

                Oh Mike, you are so cute when you talk down to people.

                On most sites I know, when a company "sponsors" a post or section, they pretty much buy it for life. The section lives and dies with their sponsorship, as it was specifically created to promote their products.

                The way you presented your relationship with UPS appeared to be one of a much more solid and permanent nature. Instead, it was just a nice way for you to attempt to "talk about the sponsors" rather than just have ads.

                Sadly, it just made me filter it all out, and I haven't used UPS since (I sort of hate them in fact, their drivers in my area tend to be very lazy and don't like lifting anything over 5 pounds, it seems).

                As for my posting, well, I learn a lot from this site. I learned all about the Tardian universe, and I learn some amazing lessons from you on how to play with weasel words, how to sit on the fence, and how to always seem to have a way to slither away from any position. I'm not the only one that notices this, I have seen a number of "Masnick Sucks" type posts and websites online. I think my lack of "understanding" is only that I don't agree with you, and I am unable to grasp the very odd angles that you approach things at.


                As for your privacy policy, I am unable to see a list of companies that you allow to load javascript, flash, or other tools which could be used for user tracking. I don't see links to those companies or any disclosure. I count a significant number of external javascripts, images, and the like on each page. Can you help us out here?

                 

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        Kush (profile), Aug 23rd, 2011 @ 1:41pm

        Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

        I really think you should solicite ads from the RIAA and the MPAA, I'm more then certain that a good percent of people that read this will click on their ads to add money to your pockets, heck you could be relaxing in Fiji in a week if you got them to put click throughs on here.

         

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          Mike Masnick (profile), Aug 23rd, 2011 @ 2:13pm

          Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

          I really think you should solicite ads from the RIAA and the MPAA, I'm more then certain that a good percent of people that read this will click on their ads to add money to your pockets, heck you could be relaxing in Fiji in a week if you got them to put click throughs on here.

          They may not be very smart on business, but I don't think they're *that* clueless. We did have some BSA "anti-piracy" ads for a while a few months ago, which I thought was kind of funny.

          But, it does raise an interesting question. Should we take ad money from companies we disagree with, recognizing that if they're spending money with us it's money that isn't going to worse purposes? Or is that somehow bad? We've turned down advertisers we don't like in the past, but sometimes I wonder. If we could get reasonable ads out of them, would it be wrong to take their money? Interesting questions...

           

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            Anonymous Coward, Aug 23rd, 2011 @ 3:34pm

            Re: Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

            Nope it wouldn't be wrong on the taking money part but your target public will mind them, doubt?
            Allow pr0n ads and you will see what I mean :)
            The same in less dramactic ways happens to other kinds of ads.

            Is there a "like button" thing for ads?
            To help gauge what works and what don't?

             

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            art guerrilla, Aug 23rd, 2011 @ 4:56pm

            Re: Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

            you raise an interesting point which EVERYONE should (theoretically) have to deal with: just how much can you 'enforce' your principles on the rest of the world, when you are dependent on the rest of the world for a job/money ? ? ?
            further, do you make each and every customer pass a 'test' of whether you agree with them politically, morally, religiously ? ? ?
            if you have a store selling widgets, do you screen every customer to make sure they are exactly like you, believe in the same things, and they never did anything 'wrong' or distasteful in their lives ? ? ?
            would *anyone* have *any* customers under such a scenario ? ? ?
            ...or, do you just have to realize that to make a living, you have to ignore all that crap and sell your wares/services to whoever comes in the door (real or virtual) ? ? ?
            i pretty much think that for all practical purposes, it has to be the latter situation...

            p.s. sorry, won't be turning off my adblock for ANYONE, not even a site i admire as much as yours...
            ads suck, i don't care whether it is teevee, billboards, fucking movies (grrr, that really frosts my flakes! ONE reason i don't go very much), the floor of the supermarket, or the inertnet tubes: i ignore them all... the only place they are the least objectionable, is where i have the most control: magazines...
            art guerrilla
            aka ann archy
            eof

             

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            Alex Bowles, Aug 23rd, 2011 @ 9:59pm

            Re: Re: Re: Re: ^^ Dang. Forgot "less than" invokes HTML: put "enter key" in my last title.

            I believe it's called "taking money from the hand of the devil to put it in the hands of angels."

            Whether this ends up working to the greater advantage of the devil or the angels really depends on who's made the better deal with you.

             

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    Jimr (profile), Aug 23rd, 2011 @ 12:41pm

    I understand bills have to be paid and accept some ads in return for content - after all I do not pay for a subscription.

    I tend to view the ads more than I click on them. That is because I only really click on ads that are really relevant to me at that time. Sorry no 'enlargers' needed, or dating services etc.. The more flashy and annoying the more I tend to ignore it and the hosting site.

    I look forward to years of fine unobtrusive ad supported reading from Techdirt.

     

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    SUNWARD (profile), Aug 23rd, 2011 @ 1:04pm

    so that's why the annoying ad

    this morning was there?

    Makes sense.

    Yes, ads are important - they pay the bills. But the flashy ones that start up just because your mouse goes over them are the worst.

     

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    •  
      icon
      Simple Mind (profile), Aug 23rd, 2011 @ 1:46pm

      Re: so that's why the annoying ad

      Over the past couple of weeks I have twice had some annoying video ad pop up on this site and I am not sure what triggered it. Once I wasn't even on this tab in firefox. I was on a skype phonecall and suddenly an obnoxious audio started playing. I searched around and it was a video ad on a techdirt tab. I don't block ads and I never had a problem here before these two recent incidents.

       

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    identicon
    Mr. Oizo, Aug 23rd, 2011 @ 1:30pm

    Honosty ?

    Ads tend to be inherently dishonost. They try to present something better than what it is. They try to convince you, with all available power, to believe something, or to act for something, which is very likely not true.

    If you want ads to be less annoying, then think about the honousty as well. I have no interest in creative, involving content that is a lie.

     

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  •  
    identicon
    Anonymous Coward, Aug 23rd, 2011 @ 2:18pm

    I just came from a two week long "trial" use of Google Chrome, and one of the main things that really irked me about that browser is a lack of blocking third party sites via add-ons like noscript. (There were several other annoyances that brought me back to Firefox.)

    I simply won't use a browser that doesn't allow me to easily block 3rd party sites by default.

    - There have been too many incidents of third party sites carrying malware.

    - The third party sites invariably distract or take-away the content I am on the primary site for.

    - Advertising is for the weak-minded.

    - I don't ever think ads add to a site's content because they invariably come down to they cost everyone extra money. This is why craigslist is the best deal online: It doesn't use advertising internally or externally, so their costs are kept down and everyone can basically sell without a distribution or advertising fee. I will never, ever support advertising, and when it is forced on me I'll gladly leave the site (as I did with ars technica).

     

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  •  
    icon
    paperbag (profile), Aug 23rd, 2011 @ 2:26pm

    bottom toolbar rage

    What I hated (and I don't see it now that I look for it.. maybe it's finally blocked) is that bottom tool bar. That was annoying. It's a web browser, not my operating system (ChromeOS!) and you couldn't totally get rid of it. It also seemed to be the cause of loading delays for the site, but I could never pinpoint that (nor did I put much effort into it). At least it only seemed to appear on the main page.

    I'll still run my adblocker. It's easier to just install it and walk away. I don't interact with it and it doesn't interact with me. Just the way I like it.

    I'm not a hardcore Techdirt reader. Mainly just read the tweets and if a story interests me I'll head on over, but most of the time I've heard it elsewhere already (not a bad thing, Mike and friends always make good points) so I'll pass over it.

    Whatever works the best for you Mike. It's your project, and continuing to explore possibilities is what helps keep it alive.

     

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    •  
      identicon
      Anonymous Coward, Aug 23rd, 2011 @ 3:17pm

      Re: bottom toolbar rage

      http://www.ghostery.com/apps/wibiya_toolbar

      That one probably is the Wibiya toolbar :)

      But also Techdirt uses according to Ghostery:

      Comscore Beacon
      Facebook Connect
      Google +1
      Google Adsense
      PostRank
      Quantcast
      Reinvigorate
      Twitter Button

       

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    •  
      identicon
      Anonymous Coward, Aug 23rd, 2011 @ 3:45pm

      Re: bottom toolbar rage

      Complements from Ghostery, the toolbar you are referencing to probably comes from Wibiya Toolbar block that.

      ps: I was almost sure that I have send a reply to this post already, maybe it got caught on the filter I don't remember, but I will apologize in advance in the case that another post happens to appear saying the same thing I already said.

       

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    •  
      icon
      Michael Costanza (profile), Aug 23rd, 2011 @ 11:19pm

      Re: bottom toolbar rage

      You actually can disable the bottom toolbar by setting the "Bottom Toolbar" preference on the "My Account" page (http://www.techdirt.com/myaccount.php) or the "Preferences" page (for non-registered users - http://www.techdirt.com/preferences.php).

      We do try to offer our users useful tools, not annoy them. Feedback on our site features is always welcome.

       

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  •  
    identicon
    Anonymous Coward, Aug 23rd, 2011 @ 3:40pm

    I have nothing against ads(mostly the star field like ads format in a page, loud ones and obscene are exceptions) they get blocked mostly because I don't allow scripts ever, even though I also use a virtual appliance(browser appliance or whatever you wanna call it)

     

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  •  
    identicon
    PMC, Aug 23rd, 2011 @ 5:22pm

    8 - Advertising's a load of old w*nk, no matter how you look at it

    Thank goodness for adblock eh?

     

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  •  
    identicon
    Anonymous Coward, Aug 23rd, 2011 @ 5:34pm

    TheDailyWTF's "Sponsor Appreciation"

    I like how TheDailyWTF does with their "Sponsor Appreciation" pages. For instance, the latest one is Sponsor Appreciation, A Web 0.1 Ad, and More.

    It is the only sort of ad I actually might end up clicking. It is relevant to the interests of the kind of people who read the site, it explains what it is about so you do not waste time clicking if you are not interested, and it is pure text with a static logo. It is also very well placed, somewhere you will read but without being too intrusive. And since it is part of the content of the site, it is not blocked by EasyList (AdBlock Plus' default list).

     

    reply to this | link to this | view in chronology ]


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