Culture

by Mike Masnick


Filed Under:
culture, fox network, locking up, paywall, tv



Fox Decides To Drive Fans To Piracy, Rather Than Giving Legitimate Options

from the um,-that-doesn't-work dept

It appears that the Fox Network hasn't learned a damn thing from well over a decade of evidence concerning how you deal with people infringing your works. Rather than providing a legitimate and authorized option as part of a business model, Fox has decided to block or delay web access to many of its popular TV shows, trying to push people to watch them on TV. Now there will be some exceptions... for people who already pay a "participating video distributor." In other words, pay more for less.

The whole article linked above is ridiculous. Even the title is wrong. It says:
"Fox Network to limit Web access to its shows."
But that's wrong. People still will have plenty of access... just from unauthorized sources. Then there's this quote from Michael Hopkins, the president of affiliate sales and marketing for Fox Networks:
"We are continually looking at opportunities to provide our pay television distributors with content and products that enhance the value of pay television to subscribers,"
I'm somewhat surprised this even needs to be explained in this day and age, but taking away features and locking them up does not "enhance the value" to anyone. This is the sort of thing lots of companies stupidly do. Rather than actually increasing value, they take away value from one set of people, and pretend that means they've increased value for others. Except, it doesn't work that way. All it really does is piss off all the people you just took value away from.

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  1. icon
    Richard (profile), 27 Jul 2011 @ 8:58am

    This fits perfectly with the Murdoch business plan

    WHich has been, in recent years, to take away stuff which you used to get for free and then make you pay to have it.
    He mainly does it with sport - where it has worked well for him and for the sporting bodies -at the expense of the sports themselves.

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