Industry Suppressed Report Showing Users Of Shuttered 'Pirate' Site Probably Helped Movie Industry...

from the well,-look-at-that dept

We've seen study after study after study after study after study showing, contrary to the claim of the industry and certain politicians that users of file sharing sites are pure "freeloaders" who are "leeching," that the users tend to be larger spenders on media and ancillary products. So it's really not a huge surprise that a new study would come out saying the same thing...

But, in this case, the history of the report, which has not actually been released, is a lot more interesting. As you may recall, in June, law enforcement across Europe arrested a bunch of people for apparently running Kino.to -- a site that had been listed by US entertainment lobbyists as one of the worst of the worst "pirate sites," out there. So, it sure would be interesting to find out that, before all of this happened, some entertainment industry lobbyists had commissioned research into the type of folks who used Kino.to and their media consumption habits.

Indeed, as TorrentFreak found out, it appears that just such a report was commissioned and created... and the results matched all those other studies we've seen:
The study, which was carried out by Society for Consumer Research (GfK), found that users of pirate sites including Kino.to did not fit the copyright lobby-painted stereotype of parasites who take and never give back.

In fact, the study also found that Internet users treat these services as a preview, a kind of “try before you buy.”

This, the survey claims, leads pirate site users to buy more DVDs, visit the cinema more often and on average spend more than their ‘honest’ counterparts at the box office.

“The users often buy a ticket to the expensive weekend-days,” the report notes.
Of course, this report never saw the light of day. The only reason it appears to be getting out is what appears to be disgruntled researchers on the report who are upset it was spiked by whoever commissioned it... though the firm does have a history of working with organizations within the movie industry.

Of course, all of this raises some questions. Considering all of this research -- including some that appears to have been sponsored by the industry itself... why does the industry continue to lie and insist that people who use these sites are pure freeloaders? Do they not believe their own studies? Or do they simply fear the loss of control such a reality would really mean? Either way, it seems that those politicians, law enforcement officials and press who continue to parrot the industry's claims about those who use these services might want to reconsider how they portray these sites.

Filed Under: europe, file sharing, movies, piracy, studies
Companies: kino.to


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  1. icon
    David Muir (profile), 21 Jul 2011 @ 6:49pm

    Re: Er, so? Big consumers can also be BIG PIRATES!

    So, ramp up enforcement. Increase penalties. Educate the younger generations about what they should be paying for.

    Oh, you have done all those things already? Do more!

    Make copyright enforcement supersede the Constitution and the Charter of Rights and Freedoms. Make the penalty for sharing a single song life in prison. Make repeat infringers face the death penalty. And make "Paying For Culture" a mandatory course starting in Grade 1 and introduce forced hypnotism in remedial after-school sessions for kids who "don't get it."

    The big pirates will become a thing of the past. But they'll all be in jail, dead, or brainwashed into being just like everyone else. So they STILL won't have changed into big legitimate spenders on content.

    My point: you can commission a study that says: how much would these people pay if the world were totally different? Or you can see the hint from existing studies about how a good, cheap, convenient method for getting content might actually improve profits if embraced by the content industries.

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