The Dear Hunter: Recognizing The Importance Of Adding Value, Connecting With Fans

from the nicely-done dept

Joe Fleming points us to a clip of an appearance by the successful indie rock band, The Dear Hunter (a project of Casey Crescenzo) on Attack of the Show. It's worth watching the whole thing, but if you skip ahead to around the 7 minute mark, Kevin Pereira asks Casey about the future of the music business, and Crescenzo points out a key point that some of us have been saying for years: the future isn't in selling music, but in adding value, and making things worth buying:
Pereira: You seem to be doing something right. So what is so wrong or broken with the music industry right now?

Crescenzo: I would say the main thing is that no one's ever going to buy music just for the sake of buying music anymore. There's no reason to just buy....

Periera: I was unaware you could still buy music. That's awesome. So do you go to a store? How does this work?

Crescenzo: ... I don't know. Craigslist. No, I think it's a matter of people realizing that you're never going to sell... it's never going to be the thing where you have a ton of bands selling a million records. And, instead of concentrating just on sales or on selling something, you have to make something worthwhile.
What a concept! Make something worthwhile. The interview goes on and they talk about the fact that Crescenzo traveled across the country to get to the interview by car and had emailed a fan list telling them about this and offering to play house concerts (for free) at various stops along the way. Of course, as we've discussed, house concerts are becoming more and more popular. They're a great way for artists, who are comfortable doing them (and, no, we're not saying they're for everyone), to really connect with fans. And while Crescenzo decided not to charge, we've been hearing about more and more artists making pretty good money doing house concerts for reasonable fees.

I know some critics have brushed aside the house concert phenomenon as only making sense for artists, who can't do otherwise (a statement that's clearly untrue for many who have embraced house concerts), here's a case of a very well known, very successful act realizing how useful house concerts can be as well.
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Filed Under: casey crescenzo, dear hunter, selling music, value

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  1. icon
    Gabriel Tane (profile), 22 Jul 2011 @ 5:50am

    Re: OR could be that this guy's music stinks.

    "First, there is still good music being made."
    He never said otherwise. He is saying there is no reason to buy it for its own sake. That would be the RtB part of it all.

    "2nd, the "bizarre spectacle" method has long been used by talentless hacks, as currently, "Lady Gaga" does occult sex goddess schtick, with outre costumes."
    And? There is obviously a market for it. Just because you don't like the music/image/industry doesn't mean it's not a legitimate market.

    Take Marilyn Manson... I hate his anti-religion crap (I think it's combative and too over-the-top); there are few of his songs I can tolerate and fewer I actually like. But I respect the man as a salesman and performer because he found an audience that wanted him and sold the hell out of it (no pun intended). Just because I think it's all really silly to see thousands of non-conformists all conforming to a uniform look doesn't mean that there's not a real entertainment business to be run there.

    Or, if you want to go more 'main stream', let's go back to another "shock rocker" that created a new market, worked it like a boss, and STILL has ridiculous following: Elvis Presley. I think most of his music sucks (in my taste & opinion), I hate the craze scene, and I’m glad the “he’s still alive” crap is pretty much as dead as he is. But none of my opinion removes anything from the fact that this Shock Rocker excelled by giving a great Reason to Buy: rebellion against your parents’ ways… something that has always been around, and will always be around.

    And if all that is still too current and to give proof that the Rebellion Market is eternal, let’s dial it back to one of the most OG Shock Rockers of them all: W. to tha A. to tha Mozart (reprezent!!!) That man was OBSCENE! (or, I belive the current term is 'off tha hook!')

    "And bizarre spectacle only /appears/ "worthwhile" to teenagers who think they're rebelling. But eventually it fails: most wise up, some move on to ever more bizarre."
    Let me answer that with another quote:
    "That's what I like about them high school girls, I get older and they just stay the same age". - Wooderson, Dazed & Confused
    Now, wash the creepy off that, drop the 'girls', and you get the attitude of every single music act that targets any niche audience. They know their individual audience members will move on. They also know that there will always be more coming in behind them as long as their sound/image stays relevant to the social norms (or abnorms). Kinda how that works.

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