The band Incubus has decided that a way to attract fans to its new album is to release an 8-bit video game in which the point is to "fight music pirates,"
by literally punching them as they try to get and leak Incubus' new album.
However, as Rob Sheridan points out
, the new album has already actually leaked in real life, "so I guess the game can't be won." I think Sheridan sums it up nicely:
Seriously? How about fighting the record label dorks or manufacturing companies who let the album leak in the first place? Maybe the boss battle should be with the label exec who can't come up with a modern release plan that avoids leaks entirely?
Oddly, Mashable claims that attacking fans who are interested in the band's music is part of the band's savvy "social-media flavored album release campaign." Sorry, but calling your fans pirates, and showing how you want to beat them up doesn't seem particularly social. The whole target of the campaign just seems weird and misguided.