Company Trademarks Name Of Town, Sues Firm For Selling Souvenirs
from the sturgis dept
Now, you can see why the company that runs the rally might want to own the name of the town -- which is certainly associated with the rally. But it's still the name of the town. Rushmore Photos & Gifts, the one vendor that SMRi has sued so far, is counter-suing, and claiming that the trademark is "based on a lie." Other vendors, though, are living in fear. They don't want to speak out and call more attention to themselves, they've taken products off their shelves, but they're hurting financially by not being able to sell products with the name of their own town on them.