Duke Nukem PR People Publicly Threaten Those Who Give Bad Reviews
from the total-fail dept
In response, in a moment of pure PR failure, the PR firm repping the game, the Redner Group, publicly threatened to stop giving preview games to those who gave Duke Nukem Forever a bad review.
"Too many went too far with their reviews... we r reviewing who gets games next time and who doesn't based on today's venom."That's a huge no-no in the business, because it suggests the whole review business is a tit-for-tat setup, where you only get product if you give good reviews. Jim Redner, the guy behind the tweet removed the tweet, and admitted that he got caught up in the emotion:
It is not my intention to bully anyone. I over reacted. I just voiced an opinion. I have poured my heart into this project and I just want it to succeed.That's all pretty unfortunate. Of course, this is the nature of the game, if you do this kind of thing. It's also one of the reasons we've tended to stay away from ever dealing with PR people. We don't do product reviews like that, and in part it's because we didn't want to have to deal with this kind of thing. Still, in the end, such a reaction tends to reflect even worse on the game because it calls into question any positive reviews.