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by Mike Masnick

Filed Under:
duke nukem, failure, pr, reviews, threats

Duke Nukem PR People Publicly Threaten Those Who Give Bad Reviews

from the total-fail dept

You may have heard that Duke Nukem Forever finally came out after a decade plus of being vaporware. It's no secret that the original team behind the game was somewhat obsessive-compulsive about not releasing a bad game -- so much so that they never released any game, and kept restarting the project entirely. After 3D Realms finally went under, someone else took control and put together a game... but the initial reviews have been scathing, and suggest that the game should have stayed vaporware.

In response, in a moment of pure PR failure, the PR firm repping the game, the Redner Group, publicly threatened to stop giving preview games to those who gave Duke Nukem Forever a bad review.
"Too many went too far with their reviews... we r reviewing who gets games next time and who doesn't based on today's venom."
That's a huge no-no in the business, because it suggests the whole review business is a tit-for-tat setup, where you only get product if you give good reviews. Jim Redner, the guy behind the tweet removed the tweet, and admitted that he got caught up in the emotion:
It is not my intention to bully anyone. I over reacted. I just voiced an opinion. I have poured my heart into this project and I just want it to succeed.
That's all pretty unfortunate. Of course, this is the nature of the game, if you do this kind of thing. It's also one of the reasons we've tended to stay away from ever dealing with PR people. We don't do product reviews like that, and in part it's because we didn't want to have to deal with this kind of thing. Still, in the end, such a reaction tends to reflect even worse on the game because it calls into question any positive reviews.

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  1. icon
    Chronno S. Trigger (profile), 16 Jun 2011 @ 4:56am


    Yeah, I wasn't too impressed with it. The controls are laggy and jumpy at the same time. I should have bought it on PC (I may yet). However, I think it lives up to Duke3D quite nicely. Except, how do you hide a secret if it glows gold and has a "Press X" hovering over it?

    Why was the Redner Group upset about the reviews? They were just the PR group, not the people who had been working on it for 15 years.

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