For quite some time now, we've been pointing out that for all the folks pissed off about Apple's very closed nature when it comes to the App Store, combined with it's ridiculously high 30% cut demanded on any in-app content purchases, there would be a growing trend to route around Apple as a gatekeeper
, using HTML5 web apps. While such apps can't provide all
that can be used on the iPhone/iPad without having to go through Apple's purchase process and without having to deal with Apple's restrictive rules.
It may be limited right now, but more and more companies are going to recognize they don't need to go through the gatekeeper here. And as alternative means of distribution and discovery become more popular, the key advantage of the official App Store begin to fade away. I would imagine that over time, Apple may be forced to back down on some of its more ridiculous conditions and pricing, as more players realize that they don't have
to go that route.