Publishers Realizing It's Silly To 'Fight Piracy'

from the smart-move dept

We're seeing more and more stories like this, but it's great to see yet another one, pointed out by Glyn Moody, of a publisher -- in this case, the University of Chicago Press director Garrett Kiely -- arguing that worrying about book "piracy" is a mistake, and in many cases embracing such infringement can be good for business:
The majority of the titles that were infringed upon were scholarly monographs, Kiely explained. Its very hard to find a correlation between the appearance of these books on these sites, and lost sales. In some cases you cant help but think that obscurity might be our biggest problem, rather than piracy.

The cost of combating piracy -- a tedious and sometimes fruitless exercise -- may, in such cases, far exceed the cost in lost sales from having those titles available for free, he added. Allowing more obscure titles to change hands freely on the Web might even result in buzz, which could eventually translate to more sales, Kiely added.
Apparently this was a part of a panel discussion on the topic of "Is Piracy Good for Sales," which included someone from Attributor, the company famous for inaccurately hyping up online "piracy" claims in order to try to sell more of its "solution" to what may be a non-existent "problem." Thankfully, it sounds like other publishers agreed with Kiely that infringement isn't the real problem. Some noted that, especially with academic publishing, there were all sorts of other "reasons to buy" legitimate copies that meant that unauthorized versions quite frequently could lead to greater sales.

In fact, the report notes that among academic publishers, there's very little concern about such infringement. A recent study found that "piracy" ranked near the bottom of concerns for such publishers. It's nice to see an industry not freaking out about infringement, and instead focusing on providing greater value and adjusting business models.

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  1. icon
    Chris in Utah (profile), 11 Jun 2011 @ 3:14am

    Its really funny here that the anime industry they support "piracy" of there product a 100%. Do you know the most constantly up to date thing on Netflix?

    When you lower... er get rid a bar for the base in things like magna there derivative works see greater coverage as well. Sadly I don't think many other industries are going to catch on to this any time soon. Minus the notable exceptions in the case studies here.

    Same thing goes for any bar to anything.

    ... what we are supposed to be; free and independent.

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