Activity Is Not Influence
from the tweet-this! dept
It appears I'm not the only one concerned about this. Jeff Nolan points us to a writeup by Mack Collier, in which he express similar concerns, specifically noting that these services measure activity, which is different than influence -- and, in fact, can be antithetical to influence. He notes this because one of these services, Klout, told him his "score" was dropping, and the way to increase it was to tweet more things:
Essentially, Klout and Empire Avenue are measuring your level of social media activity, not your level of online influence.And yet, because these sites and their made up numbers declare that they're measuring "influence" lots of people just believe them. It's really unfortunate, and it's going to lead to people changing their behavior in ways that don't increase influence at all, but decrease it.
Simply sharing more content and engaging with my network isnít going to make me more influential over them. In fact if itís not the type of content and engagement that they are looking for, my influence over them will fall, not rise as I become more active.