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Tech Companies Fighting Apple's App Store Trademark Around The World

from the fight-fight-fight dept

While there are already court battles in the US over Apple's attempt to trademark "app store," it appears that tech companies are having to be diligent around the world. A bunch of companies are now challenging Apple's attempt to trademark "app store" in the EU as well. Honestly, this whole thing seems like a waste of time. Would it really harm Apple when others use the term "app store"? It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.

Filed Under: app store, apple, eu, trademark
Companies: apple


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  1. identicon
    DogBreath, 17 May 2011 @ 9:56pm

    Re: "moron in a hurry"

    So for you 'morons in a hurry'... stop and smell the truth.


    Steve Jobs: Smell that? You smell that?
    EU: What?
    Steve Jobs: Trademark, son. Nothing in the world smells like that.
    [kneels]
    Steve Jobs: I love the smell of trademark in the morning. You know, one time we had a small company tied up in court, for 12 months straight. When it was all over, I walked into their main office. We didn't find one of 'em, not one stinkin' trademark infringer. The smell, you know that laser printer toner smell, the whole building. Smelled like... Monopoly. Someday this infringement war's gonna end...
    [Steve Jobs unhappily walks off]

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