Tech Companies Fighting Apple's App Store Trademark Around The World

from the fight-fight-fight dept

While there are already court battles in the US over Apple's attempt to trademark "app store," it appears that tech companies are having to be diligent around the world. A bunch of companies are now challenging Apple's attempt to trademark "app store" in the EU as well. Honestly, this whole thing seems like a waste of time. Would it really harm Apple when others use the term "app store"? It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.

Filed Under: app store, apple, eu, trademark
Companies: apple

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  1. icon
    xenomancer (profile), 17 May 2011 @ 2:06am

    Apple in a Hurry

    I'm sure that Apple pushed so hard for the "moron in a hurry" standard because of a fundamental paradox in their target market: people who religiously believe everyone else is a moron in a hurry, and must constantly defend themselves against such accusations even when none are made. Visit any starbucks to find these "individuals" attempting to prove they have self worth.


    Apple needs to wake up to the fact that no matter how high the walls around their garden are, they cant spray for weeds at the house two blocks down and not expect an angry letter and/or lawsuit.

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