Tech Companies Fighting Apple's App Store Trademark Around The World

from the fight-fight-fight dept

While there are already court battles in the US over Apple's attempt to trademark "app store," it appears that tech companies are having to be diligent around the world. A bunch of companies are now challenging Apple's attempt to trademark "app store" in the EU as well. Honestly, this whole thing seems like a waste of time. Would it really harm Apple when others use the term "app store"? It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.

Filed Under: app store, apple, eu, trademark
Companies: apple

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  1. identicon
    DogBreath, 17 May 2011 @ 11:24am


    Yea man, like I went to McDonalds and saw the price for a "Big Mac" was real cheap-like you know? So I ordered one, and all I got was a lousy hamburger??? "Where is the Mac computer I ordered?!", I shouted. A bait and switch operation in progress is what that place is, I tell ya. So who do I sue first? McDonalds for false advertising, or Apple for not putting these flim-flam artists out of business in the first place?

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