Tech Companies Fighting Apple's App Store Trademark Around The World

from the fight-fight-fight dept

While there are already court battles in the US over Apple's attempt to trademark "app store," it appears that tech companies are having to be diligent around the world. A bunch of companies are now challenging Apple's attempt to trademark "app store" in the EU as well. Honestly, this whole thing seems like a waste of time. Would it really harm Apple when others use the term "app store"? It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.

Filed Under: app store, apple, eu, trademark
Companies: apple


Reader Comments

Subscribe: RSS

View by: Time | Thread


  1. identicon
    Mr. Smarta**, 17 May 2011 @ 9:14am

    It was Apple's lawyers who, a few years back, popularized the "moron in a hurry" standard for judging the likelihood of confusion on trademarks. It seems that perhaps they should try applying it to themselves at times.

    "That's it! We're gonna sue!!! Yeah! We're gonna sue for that comment!!! We'll take it all the way up past the US Supreme Court and up to United Nations!! We may even take it further to the... Galactic... Court Judiciary System... which will be created in the future to handle all piracy and trademark infringement performed by aliens of other worlds. YEAH!!! YEAH, THAT'S WHAT WE'LL DO!"

    ...other stories have been posted after this post was created, so I hope nobody reads this...

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Remember name/email/url (set a cookie)

Follow Techdirt
Techdirt Gear
Shop Now: Techdirt Logo Gear
Advertisement
Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Chat
Advertisement
Report this ad  |  Hide Techdirt ads
Recent Stories
Advertisement
Report this ad  |  Hide Techdirt ads

Close

Email This

This feature is only available to registered users. Register or sign in to use it.