by Mike Masnick
Mon, May 16th 2011 7:46am
Disney has a reputation of taking material from elsewhere and making it its own, but this is quite bizarre. Apparently two days after the Navy SEALs Team 6 was responsible for killing Osama bin Laden, Disney applied for a trademark on Seal Team 6 to cover clothing, toys, games, video games, and entertainment and education services, among a few other areas as well. Now, it is true that Disney has been working on a movie about seals, but the timing still seems pretty suspicious. I wonder if the Navy SEALs themselves will file a protest. I would imagine that you generally don't want to be on the other side of a dispute with Navy SEALs. But isn't trademark law great? It lets you claim "ownership" over a term closely related to big national events despite having nothing to do with them whatsoever. Still, Disney's move here isn't even quite as bad as gun maker Beretta, who not only patted itself on the back for the killing of bin Laden, it apparently missed out on the fact that the SEALs apparently use Sig Sauers instead of Berettas.
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