Journalism

by Mike Masnick


Filed Under:
dilbert, paywall



Dilbert Takes On The Paywall

from the destroying-revenue dept

As a few of you have sent in, it looks like Scott Adams isn't a huge fan of paywalls, and has expressed that with his latest Dilbert strip:
Dilbert.com
It's a nice way to put things succinctly: setting up a paywall equals destroying revenue... I think this is actually a point that gets ignored by many defenders of the paywall. They think that any revenue earned from a paywall is incremental, as if implementing (and then managing) a paywall doesn't have tremendous costs. The maintenance side is one thing, but the real cost is opportunity cost in ceding the future to other publications.

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  1. identicon
    Surf New Media, 12 May 2011 @ 3:36am

    Newspapers & Paywalls

    We develop newspapers websites, and you would be surprised at the amount of time these companies spend on maintaining the paywall instead of concentrating on advertising. Between staff costs and server costs, these newspapers are losing money on idea of charging readers for reading the content, instead of spending the money on creating a better user experience.

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