by Mike Masnick

Filed Under:
dilbert, paywall

Dilbert Takes On The Paywall

from the destroying-revenue dept

As a few of you have sent in, it looks like Scott Adams isn't a huge fan of paywalls, and has expressed that with his latest Dilbert strip:
It's a nice way to put things succinctly: setting up a paywall equals destroying revenue... I think this is actually a point that gets ignored by many defenders of the paywall. They think that any revenue earned from a paywall is incremental, as if implementing (and then managing) a paywall doesn't have tremendous costs. The maintenance side is one thing, but the real cost is opportunity cost in ceding the future to other publications.

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  1. identicon
    frosty840, 11 May 2011 @ 7:58pm

    Re: Pot / Kettle much?

    Wasn't that paywall implemented by the comics syndicate he publishes to? certainly used to only present a 30-day archive to readers, but now allows you to access their entire archives. I'm pretty sure Dilbert is syndicated by the same people.

    This was back at the time, though, when selling comics archives was still pretty big business. Look at the Far Side compilations. Those were very nice books, very well presented and frankly a genuine luxury item.

    As webcomics have taken off and sales of printed *everything* have dried up, I think the comics syndicates (which have a fairly profitable main business in selling direct-to-newspaper) have been reasonably quick in responding to the change in the market.

    They used to be crippled online by the fact that the internet was full of freaks, and freaks all read freakish webcomics, but now that the mainstream has arrived on the internet, I'm sure that the mainstream comics business is going to be starting to bring in some pretty serious mainstream advertising revenue again.

    Wild digression aside, yeah, I don't think that that was his paywall.

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