Journalism

by Mike Masnick


Filed Under:
dilbert, paywall



Dilbert Takes On The Paywall

from the destroying-revenue dept

As a few of you have sent in, it looks like Scott Adams isn't a huge fan of paywalls, and has expressed that with his latest Dilbert strip:
Dilbert.com
It's a nice way to put things succinctly: setting up a paywall equals destroying revenue... I think this is actually a point that gets ignored by many defenders of the paywall. They think that any revenue earned from a paywall is incremental, as if implementing (and then managing) a paywall doesn't have tremendous costs. The maintenance side is one thing, but the real cost is opportunity cost in ceding the future to other publications.

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  1. icon
    Lutomes (profile), 11 May 2011 @ 7:34pm

    Pot / Kettle much?

    Pretty rich for someone who used to have their comic archive locked up behind a subscription paywall himself.

    I assume he doesn't now, but I know they used to be. (At work so I can't exactly check)

    I do remember though "way back" before google ads & decent cpc/cpa etc, that the paywall made sense on some sites, advertising impressions while good initially were worth close to nothing, and you couldn't make back your bandwidth costs - let alone other operating costs.

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