Fortune Decides To Let Everyone Else Get All The Traffic For Its Story On Secrets Of Apple Culture
from the that'll-work dept
Of course, all that's done is allowed lots of other web sites to receive all the traffic instead.
Fortune's excuse for this is that its existing subscribers were pissed off about the content being online:
"There was this feeling that we’re sort of pissing off our subscribers,” by publishing the magazine’s best stories on the Web, often before paying customers got their hands on them, he says. “The problem was there wasn’t anything we could have offered them before."Really? From whom? That sounds like the sort of "complaint" that execs at a publication come up with to rationalize a really bad decision. I'm all for providing subscribers greater value, but it should be done by adding value to what you offer them, not taking away value from others that can easily be provided by competitors...