Apple Takes Credit For 'Uncovering' Its Patented Location 'Bug' That Isn't Really Tracking You, But Which It'll Fix

from the reality-distortion dept

Apple and Steve Jobs are semi-famous for the "reality distortion field" that sometimes comes with Apple product announcements. But can it do the same when it screws up. It took a week after the kerfuffle last week concerning iPhones and iPads storing your location for Apple to finally respond, and the full response is an amusing study in corporate doublespeak.

As far as I can tell, Apple's key points are:
  1. Apple (not researchers, or tons of other people who have noted this "bug" for a year or so) "discovered" a bug with location data on the phone:
    The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly
  2. There's no tracking going on. There's nothing to see here.
    Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.
  3. Even though there's no tracking and nothing to see here, it's still a bug which will be fixed.
  4. The reason people are concerned about this is because people are confused.
Got that? People are confused and there's nothing to see here, but Apple has discovered a minor bug which will be fixed.

Oh, and did we mention that Apple has also applied for a patent on this particular "bug"?

Filed Under: bug, ipad, iphone, location, patents, privacy, tracking
Companies: apple

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  1. icon
    David Liu (profile), 28 Apr 2011 @ 1:36pm

    Re: Re: Re: -is-opt-in/

    Doesn't say anything about keeping a cache of my recent locations on my phone either. All I would be able to tell is that it uses some sort of magic to get a lock on my location without GPS.

    And iAds is a bust; Apple is way less about giving your personal information away. See app store subscription policies on giving your information to publishers: Apple's is opt-in, Google's is opt-out.

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