Privacy

by Mike Masnick


Filed Under:
bug, ipad, iphone, location, patents, privacy, tracking

Companies:
apple



Apple Takes Credit For 'Uncovering' Its Patented Location 'Bug' That Isn't Really Tracking You, But Which It'll Fix

from the reality-distortion dept

Apple and Steve Jobs are semi-famous for the "reality distortion field" that sometimes comes with Apple product announcements. But can it do the same when it screws up. It took a week after the kerfuffle last week concerning iPhones and iPads storing your location for Apple to finally respond, and the full response is an amusing study in corporate doublespeak.

As far as I can tell, Apple's key points are:
  1. Apple (not researchers, or tons of other people who have noted this "bug" for a year or so) "discovered" a bug with location data on the phone:
    The reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly
  2. There's no tracking going on. There's nothing to see here.
    Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.
  3. Even though there's no tracking and nothing to see here, it's still a bug which will be fixed.
  4. The reason people are concerned about this is because people are confused.
Got that? People are confused and there's nothing to see here, but Apple has discovered a minor bug which will be fixed.

Oh, and did we mention that Apple has also applied for a patent on this particular "bug"?

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  1. icon
    Christopher Gizzi (profile), 27 Apr 2011 @ 4:44pm

    Re:

    I'm an Apple fan so take what I'll say with a grain of salt but...

    At least Apple addressed the "controversy" with a statement. Google doesn't say what it tracks and in these pages, we've discussed the weird tracking data they've obtained "by accident" or through questionable ways.

    And, for what it's worth... they outlined what they're changing to address the concerns out there. Considering Apple has been more opt in than opt out, I'm siding with them on this.

    They aren't evil and they don't have Google's obsession with ads but they would use this data if it served their purpose, I'm sure. And there is spin in the PR that raised a few more questions than it answered. But it's nowhere near as bad as their competitors.

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