by Mike Masnick

Filed Under:
global, internet, tv

TV People Realizing That The Internet Is Global

from the shocker dept

It's kind of amusing to read this NY Times article about how the producers of Doctor Who had the brilliant idea of showing the latest season in the UK and the US on the same day this season, rather than showing it in the UK and then delaying the US release for a while. It's typical that TV shows are released at different times in different countries, which is a massive frustration to fans, and generally encourages more file sharing in that people want to know what happens (and what others are talking about online). So it took a huge revelation to realize that perhaps these kinds of regional differences in release schedules is pointless. That realization is good -- but what's amusing is how it's made out to be such a big revelation, when it's something that plenty of people have been talking about for years... and wondering why the TV folks took so long to figure it out.

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  1. identicon
    Anonymous Coward, 25 Apr 2011 @ 7:03pm

    But if you read the article, US episodes will still be delayed by a week in June... Sigh...

    I say this as a UKer who downloaded all 6 seasons of Lost.

    reply to this | link to this | view in thread ]

  2. icon
    xenomancer (profile), 25 Apr 2011 @ 7:12pm


    At some point we need to figure out how to consistently get a contingent of well informed consumers and/or consumer advocates to spam the people just breaching these massive epiphanies with GOOD ideas. And when I say spam, I don't mean unsolicited direct communication (they're immune to that...), I mean 'hack' their 'random' selection process for test audiences and questionnaires. The sickening part is that not only are these TV dweebs just coming to terms with reality, but they take credit for discovering the basic infrastructure they work next to like a typical egocentric five year old figuring out an automatic car door window. I would have far less of a problem with usurped credit if it didn't take decades of public outcry to accomplish in the first place! For all of their statistically derived 'public opinion' they seem keen to ignore the rest of the population sampled. Sure, this may open the door to shows with ratings in the trillions if someone misses a decimal place or two, but we would still be better off without misinformed morons turning bad statistics into worse decision making.

    *steps off soapbox*
    *hands over bullhorn*
    *receives a cookie*

    reply to this | link to this | view in thread ]

  3. identicon
    Anonymous Coward, 25 Apr 2011 @ 7:13pm

    So in other words, weeks after being used to watching the episodes at exactly the same time as the UK, US fans are expected to wait a whole week to see the cliffhanger while avoiding any boards that contain Spoilers. Yeah, I can really see that happening.

    reply to this | link to this | view in thread ]

  4. icon
    Zacqary Adam Green (profile), 25 Apr 2011 @ 7:28pm

    As an uninformed US citizen with only passing familiarity of how the BBC operates, I have to ask: what motive does the BBC have to limit file sharing of Doctor Who? Aren't they a public broadcaster, funded by TV licensing fees, and they don't have to assure advertisers that people are watching the broadcast? Isn't it in their best interest for as many people to watch Doctor Who as possible?

    What am I missing here?

    reply to this | link to this | view in thread ]

  5. identicon
    Silver, 25 Apr 2011 @ 7:34pm

    Too little too late..

    As soon as we had the capability to get around regional restrictions with the internet, the TV industry should have noticed and should have changed right away. Instead they fought and cried and screamed at piracy..when they could have done the smart thing and released the same show, everywhere, at the same time.

    reply to this | link to this | view in thread ]

  6. identicon
    Anonymous Coward, 25 Apr 2011 @ 7:40pm


    IIRC, compulsory license fees are tacked onto all TV purchases in British areas receiving BBC programming. Or something like that.

    reply to this | link to this | view in thread ]

  7. icon
    alsenior (profile), 25 Apr 2011 @ 7:42pm


    DVD sales and international licensing for one. BBC worlwide make quite a bit from them (BBC worldwide is the for profit international arm of the BBC, the reason why when you are outside of the us you see ad's on the bbc site)

    reply to this | link to this | view in thread ]

  8. identicon
    That Anonymous Coward, 25 Apr 2011 @ 7:45pm


    The have lucrative deals with cable stations in the US for the right to air the show.
    They have laws that control the images, music, likenesses of the people and they have to meet those contractual requirements when exporting.
    There is also the DVD/BluRay sales, and digital download sales to be made.

    In the land of DVRs and HTPCs they fear fans will get high quality files and ignore their other offerings.

    But then I saw several seasons of Dr Who on Amazon Goldbox today for 32ish... down from the $80 retail price.
    I have to believe they are more popular at 32 than 80, and at that price most Who fans, even those who dared to download, would be counting pennies to be able to buy the box sets.

    reply to this | link to this | view in thread ]

  9. identicon
    Charles, 25 Apr 2011 @ 7:53pm

    This is probably another can of worms altogether regarding digital copyrights and such things, probably off topic but what about geoblocking shows on network websites? what's the point?

    It's hilarious because i have access to all of these networks in my cable package and can watch these shows if i schedule the right time to sit down and view them or if i remember to record them and yet THEY (these websites like the american ABC, NBC, CBS even Showtime, HBO etc.) are blocking my internet service provider from accessing on their websites based on some ridiculous regional copyright nonsense.

    I don't get it... the people in these corporations and businesses don't know right from left at all and I would wish that they wake up and smell the coffee for a change.

    No wonder people are downloading all the time coming back to the topic of this post and especially when productions are aired at different times globally, talk about think skulls.

    reply to this | link to this | view in thread ]

  10. identicon
    Charles, 25 Apr 2011 @ 7:55pm

    Re: My Comment

    Thick skulls*** , sorry.

    reply to this | link to this | view in thread ]

  11. icon
    Nick Coghlan (profile), 25 Apr 2011 @ 8:09pm

    Nope, they still don't get it.

    Australian free-to-air telecasts of Dr Who are still delayed a week since they want the UK to be first, but want to air it in the Saturday prime-time slot in Australia.

    So, no, they still don't get it. They're still missing the main benefit offered by DVRs and file-sharing: watching TV shows when it suits you rather than some exec's idea of the best time to reach their target demographic.

    reply to this | link to this | view in thread ]

  12. identicon
    Anonymous Coward, 25 Apr 2011 @ 8:44pm

    It is easy to sit back and play armchair quaterback over decisions made within segments of the entertainment industry. The assumption by many QB's seems to be that portions of the industry just do not get it. The internet has turned, for example, the television broadcast industry into one huge, worldwide market, with throngs of fans scattered throughtout the world.

    Maybe there is merit to some of this, but as industry outsiders it is not possible to have a firm grasp and/or insight into all of the factors that go into the decision making of broadcasters. It seems reasonable to assume that contracts stretched across international boundaries have an impact. Broadcast preferences in one country may not be sufficient to generate ad revenue that makes the effort a worthwhile endeavor. Language barriers may likewise present challenges that are not easily overcome. Local customs or societal mores may serve as an impediment.

    Thus, while it is easy to lob grenades over the transom at broadcasters, there may very well be significant obstacles that must be overcome.

    "I want it and I want it now" may be the mindset of some consumers, but this does not mean that this mindset is as easy to meet as some may want to believe.

    reply to this | link to this | view in thread ]

  13. identicon
    Anonymous Coward, 25 Apr 2011 @ 8:50pm

    Alas, the BBC's streaming version of Doctor Who still only works in the UK... gotta wonder.

    reply to this | link to this | view in thread ]

  14. identicon
    Eric, 25 Apr 2011 @ 9:02pm


    Pity that BBC America is still not in HD here in State College, PA.

    I hope the International iPlayer app is released soon..


    reply to this | link to this | view in thread ]

  15. identicon
    Anonymous Coward, 25 Apr 2011 @ 9:05pm

    So stupid. They'd do better if they just released an official download/torrent with an internationally acceptable ad at the beginning and more tacked on during or after the credits. For a streaming service ads can be as targeted as possible, geographically and in consumer-taste. Just put a trailer for next weeks episode at the end. Viewership rises and they make more for ads.

    The purchase of home media isn't that old, and it doesn't take a genius to see that it can't be assumed a reliable income into the future. If this is what they're trying to protect, then good luck to them. It won't work.

    reply to this | link to this | view in thread ]

  16. identicon
    Anonymous Coward, 25 Apr 2011 @ 9:17pm

    Who cares? I wake up in the morning, get the file via torrent (well before it is available via broadcast in the US), then when the season is available for digital HD download from Amazon I buy it.

    reply to this | link to this | view in thread ]

  17. identicon
    Anonymous Coward, 25 Apr 2011 @ 9:22pm

    Well, it's kinda like with sports. Do you want to DVR your basketball game and watch it after others have seen it, or do you want to watch it live?

    reply to this | link to this | view in thread ]

  18. identicon
    Anonymous Coward, 25 Apr 2011 @ 9:37pm

    Re: BBCA

    sadly its that way down here in harrisburg as well.

    Also Bow ties are cool.

    reply to this | link to this | view in thread ]

  19. identicon
    Memyself, 25 Apr 2011 @ 9:44pm

    Having worked a bit with European networks, I'd say it's likely not the TV folks exactly. It's the government which controls and funds the BBC.

    reply to this | link to this | view in thread ]

  20. icon
    Jon Lawrence (profile), 25 Apr 2011 @ 9:52pm


    What is this "internationally accepted" ad you speak of? ;)

    It does not exist. There's a large # of reasons that international sales are just that, sales to territories. And while money is one of them, regionalization (think, digital personalization) is one of them. Subtitling, dubbing into other languages, culturally acceptable ad sales materials, etc. are others.

    Now, that's not a defense of the way thing are now, but there really truly *are* things that can and should be "value adds" in regional sales of content in a global market.

    But generally speaking, regional distribs/resellers (if you will) of content are far further behind the tech curve than we are; so to suggest these newer digital models to the middlemen (who really can add some local value), really threatens their own businesses, and on top of that, they're not technically capable of delivering to their broader audience in ways that provide good experiences to their audience and still satisfies tracking and reporting (at the very least, even forgetting DRM, which the US rightsholders are, of course, unwilling to do) requirements.

    Anyway, it's a little thornier than we'd all like it to be for sure. It will, eventually get sorted out.

    reply to this | link to this | view in thread ]

  21. identicon
    Anonymous Coward, 25 Apr 2011 @ 10:27pm

    Re: Re: BBCA

    No BBCA in HD here in Philly either, altho some eps are available OnDemand (Comcast) in HD...the latest episode is.

    Last season is available in HD on demand. Well, most of them, it's quite stupid: 2 through 6, 8 through 11, and 13, so I had to watch 1, 7, and 12 in standard def on my HDTV with my HD box from Comcast. Why the hell aren't all of them there?!

    *cuddles Comcast hate*

    reply to this | link to this | view in thread ]

  22. identicon
    Anonymous Coward, 25 Apr 2011 @ 10:29pm

    Re: Re: Re: BBCA

    *puts Comcast hate back into its cage*

    I must add that - so far - the On Demand episodes are blissfully free of commercials.

    reply to this | link to this | view in thread ]

  23. icon
    sehlat (profile), 25 Apr 2011 @ 10:36pm

    Answer to "What took them so long?"

    A loud internal chorus of "But we've never done it that way before!!!"

    reply to this | link to this | view in thread ]

  24. identicon
    Rekrul, 25 Apr 2011 @ 11:23pm

    Re: Re:

    There is also the DVD/BluRay sales, and digital download sales to be made.

    Don't you mean digital rentals? I'm not aware of any place that sell DRM free video downloads, and as long as the videos have DRM, you will never truly own them. Your ability to play them only lasts as long as you can get a valid license file for them.

    reply to this | link to this | view in thread ]

  25. identicon
    Anonymous Coward, 25 Apr 2011 @ 11:30pm

    In the UK we get stuff from America very late. As an example of something I recently started watching, Boardwalk Empire only started airing in the UK a couple of weeks ago. "Up" was released on May 29 in the US, in the UK it came out in October. Which is kinda silly since there are basically no changes that need to be made. It came out in other countries dubbed (and with in-movie graphics changed) before it came out here.

    The problem with this is that the internet has made hype global. 20-30 years ago, a movie could come out and you'd hear that it has good reviews or whatever, through the news, but that'd be it. Then you waited for it to come out in your country and went to see it. Nowadays, you see trailers for it before they start airing on TV, you hear people discussing and raving about it, you see entertainment headlines talking about how great it is, your friends in other countries go to see it and come back talking about it and so on. And given that it's so damn easy to pirate a film, that's the option people take rather than wait months for this thing that everyone's been talking about.

    For TV shows, it's even worse in many cases due to region codes. Mystery Science Theater 3000 is one of my favourite shows, for example, and it hasn't ever been released on region 2 dvd. So I have to use an unlocked DVD player and import DVDs, which is a hassle.

    What confuses me even more are when companies set up a free streaming service, then block other countries from seeing it, even if it's ad supported. Channel 4 in the UK, for example, has a youtube channel with basically every episode of every popular show they've done on it, but you can't access it outside of the UK. This seems particularly silly since the episodes come with adverts in them (before it starts and one or two half way through) which, if I understand youtube's advertising properly, could easily be changed for region specific adverts depending on where the user is watching from. There's literally a world market out there and it's being ignored by the people who could make money from it, so they're being beaten to the punch by the people who ensure no one can make money from it.

    reply to this | link to this | view in thread ]

  26. identicon
    Anonymous Coward, 25 Apr 2011 @ 11:40pm

    Re: Re:

    Replyin' to this because I got into a huge "debate" (read: argument) over this with a TV license inspector (yes we have them) when I was away at university.

    TV licenses in the UK are required if you are actively watching "live" broadcast TV. So if, I dunno, Doctor Who is going out on the BBC and you're watching it on the TV in your house, you need a TV license. If you're watching a Doctor Who DVD, you don't need a TV license.

    Basically if you're picking up a channel as it is currently being broadcast, you need a license. If you're watching DVDs, videos, playing consoles or using your TV for some other purpose, you don't need one. This particular issue got my goat a while back because the inspectors going around my campus were bullying people into thinking that you need a license if you watch any form of moving picture, including youtube. It's bollocks; watching TV as it's aired is all you need one for, and that includes internet services like the BBC iPlayer.

    reply to this | link to this | view in thread ]

  27. icon
    The eejit (profile), 26 Apr 2011 @ 12:12am

    No, the governemnt mandates the BBC's annual budget, which is covered by taxpayers (and yes, the TV Licence is a tax), and then a not-for-profit group known as the BBC Trust decides what amount goes on which programming.

    Doctor Who has a pretty small budget, and it's still that largest SFX budget of any BBC show. Since Doctor Who began rebroadcasting, the writers (Russell T. Davies and Steven Moffat) have always wanted it to be a simulcast. The biggest hurdle to that was, atypically, regionalisation issues. The sole exception to this was America, where no-one wanted rebroadcast rights for the first two seasons.

    I fully agree with having a localised version for most territories available for torrent, of just the episode, with the extras being on DVD/Blu-ray.

    reply to this | link to this | view in thread ]

  28. icon
    G Thompson (profile), 26 Apr 2011 @ 12:54am

    Re: Nope, they still don't get it.

    The Australian ABC has been annoying Whovians (pissing em off totally) for the last few years.

    Not only do we get the Episodes of Doctor Who weeks (sometimes months) later, we also get a cut down version of the "making of" confidential show that on UK/US TV is approx 45mins per episode whereas in Australia its only approx 15mins. The phrase "Exterminate" comes to mind when thinking of ABC programmers and buyers

    Though talking of the newest synchronised release of season 6, there are also three other reasons, other than 'torrents' why it was done as it was.

    1/ First time EVER that Doctor Who had a specific storyline wholly set in the USA (and filmed there too) allowing the new US audience to have more ownership with the franchise

    2/ The storyline for the first 1omins of the show was set on the 22nd of April 2012. Might seem insignificant but as per first episode season 5 (and previous) the show tries to start on that specific timelined date

    3/ the most significant reason for synchronisation for FANS across the US and UK and that pisses any AUST/NZ [or other countries] off is... SPOILERS!

    It was the #1 Trending topic on Twitter when it was shown. It is all over Tumblr and Facebook with people talking about the show and gifs/jpgs being published everywhere. And believe me any Fan of the show (I go back to Jon Pertwee era myself) looks at these sites and reads about it. SPOILERS ARE ANNOYING!

    Luckily I myself saw the first episode the day after it came out in the UK/USA. It came to me in a time-shifted package I sent to myself next week ;)

    reply to this | link to this | view in thread ]

  29. identicon
    Anonymous Coward, 26 Apr 2011 @ 1:19am


    @ Zacqary Adam Green

    The BBC are against filesharing. They lobbied the UK Government to rush through the Digital Economy Act (Three strikes and you're disconnected.)

    reply to this | link to this | view in thread ]

  30. identicon
    Patty, 26 Apr 2011 @ 2:00am

    Re Dr. Who

    I found it amazing that the BBC spokesman complained about piracy when piracy is the reason Dr. Who is so popular all over the world. Once again, the execs focus solely on what they think they have lost while ignoring the huge gain in the numbers of viewers garnered through bittorrent. I don't have TV so I downloaded it. (I go back to the Baker era meself.)

    reply to this | link to this | view in thread ]

  31. identicon
    Big Al, 26 Apr 2011 @ 2:45am


    While the BBC are publicly funded, they also make a lot of extra money licensing their shows to other networks. That's the extra money to produce decent drama and documentaries rather than second-rate ones.
    They do get technically get paid by the eyeball for shows they license out, so it is in their commercial interest that the other networks attract large viewing figures so that they get more money to plough back into producing decent TV.
    Less sharing (by releasing simultaneously both sides of the Atlantic) is definitely in their interests.

    reply to this | link to this | view in thread ]

  32. icon (profile), 26 Apr 2011 @ 3:37am

    As an outsider I'd still go with dumb

    there may very well be significant obstacles that must be overcome.

    Right, so how much time did they have

    before they realized
    since they realized

    the necessity due to the change brought by the internet??

    reply to this | link to this | view in thread ]

  33. icon
    Peet McKimmie (profile), 26 Apr 2011 @ 3:47am

    Re: Re: Nope, they still don't get it.

    Just FYI, here in the UK we get either the long or short version of "Confidential" depending on the scheduling; usually we get the full 40-45 minute version with the original showing of an episode, but only the 12-15 minute version with the repeat.

    And, trust me, you're not missing much. When you compare a 45-minute "Confidential" to its 15-minute counterpart, the extra half hour feels like "filler" and archive stuff not actually directly related to the episode.

    reply to this | link to this | view in thread ]

  34. icon
    Peet McKimmie (profile), 26 Apr 2011 @ 3:55am


    The point is that they want to sell the shows in other regions, and the TV companies will only buy them in those regions if they will bring eyeballs to their (and *only* their) advertisers.

    A TV company can't be successful telling its advertisers "Oh, by the way, the folk *really* interested in seeing the show you're buying advertising in will already have seen it on YouTube".

    reply to this | link to this | view in thread ]

  35. identicon
    Kevin Marks, 26 Apr 2011 @ 3:57am

    How the BBC missed the point still

    What they still get backwards is not selling the shows online immediately after UK airing. (or even before, for a further premium).
    I wrote a post on the history of BBC mistakes in this area.

    reply to this | link to this | view in thread ]

  36. identicon
    abc gum, 26 Apr 2011 @ 4:46am

    Re: Re: Re:

    Telly license inspection is pants

    reply to this | link to this | view in thread ]

  37. icon
    MrBeck (profile), 26 Apr 2011 @ 5:03am

    Re: Why the BBC care

    The BBC care because the sell the shows to the US. If the US watch the shows via some other means, the value goes down so the BBC make less money when they come to sell the show. Why they don't offer a subscription for internet TV I have no idea. Teh licence fee is about $20 per month so a sub of the same price would seem reasonable.

    reply to this | link to this | view in thread ]

  38. icon
    ethorad (profile), 26 Apr 2011 @ 5:06am

    Re: Re: Re:

    Yes, if you're picking up a channel as it is being broadcase then you need a licence. Not just watching it, but recording requires a licence as well.

    It also seems that if you don't have a licence you shouldn't have anything able to receive signals - ie don't tune your TV in, don't plug the aerial in, and don't install the TV receiving software on your computer. I think if you have a TV all set up and plugged in without a good explanation the authorities are likely to determine that you should have bought a licence and fine you.

    I don't really know how it works with the new technology though. You need the licence to receive TV signals - even if you only ever watch Sky and never watch terrestrial broadcasts. You need the licence if you watch or record the live signals. However, you don't need a licence to watch pre-recorded stuff like bought DVDs or catch-up stuff like the BBC's iPlayer.

    So how do services like Sky+ fit in? If you only ever watch things using Sky+ (ie on demand, not as broadcast) do you need a licence?

    Seems that you don't - but I can see you having to argue that in court.

    reply to this | link to this | view in thread ]

  39. icon
    Chronno S. Trigger (profile), 26 Apr 2011 @ 5:25am


    This is what I picture when you say that.

    reply to this | link to this | view in thread ]

  40. icon
    MrBeck (profile), 26 Apr 2011 @ 5:30am

    Re: Re: Google

    Apparently there is this company on the internet that is has been somewhat successful selling ads internationally and supporting their services through these ads. I believe they are called Google. I believe broadcaster=dinosaur and that alone is the problem. They had a good run, as did the buggy whip makers and now they are about as useful. The only thing keeping them alive are the millions spent on lobbying our "public servants" to strangle competition. Whatever the solution I find it very unlikely the current crop of broadcasters and content "suppliers" (they don't make it, and the people who do are beginning to discover they don't need them) will be part of it.

    reply to this | link to this | view in thread ]

  41. icon
    Chronno S. Trigger (profile), 26 Apr 2011 @ 5:37am


    "I want it, and I want it now" is the way you or I see it. It's not the way BBC sees it. They see it as "I want it, and I want it when it airs in six months". Remember, they've been planning this way longer then we've known about it. They've had more then enough time to sort everything out.

    reply to this | link to this | view in thread ]

  42. icon
    Josef Anvil (profile), 26 Apr 2011 @ 5:39am

    Thoroughly Confuzzled....

    Ok Mike, you simply have to stop using titles like this for your articles. I had to stare at the title for a few minutes and then pause and wonder what the hell happened to my browser.

    Just how the hell am I supposed to tell the difference between The Onion and TechDirt if you title and write articles like this????

    Now Im not even sure how to comment on this crap. My common sense is completely thrown out of whack now. Ummmm yeah the internet is global. Soooo that means that TV People all over the globe now have a HUGE and NEW market for all their OLD content. Who gives a crap if the ad revenue is a fraction of what it used to be when you can rake it in for content that you haven't been using for DECADES.

    Instead of whining about piracy; but... but... but...PIRACY. I'm surprised that at least one of those greedy f*cks hasn't said; but... but... but... new revenue on shit we aren't even using.

    reply to this | link to this | view in thread ]

  43. icon
    Zangetsu (profile), 26 Apr 2011 @ 7:47am

    Crunchyroll as an example

    Ars Technica had a recent article on how the amine scene realized this fact more than two years ago. Indeed, the ability to view anime is, in some respects, better in the rest of the world than it is in Japan. It's good to see that some people understand the changes and are working to integrate them into a new business model.

    reply to this | link to this | view in thread ]

  44. identicon
    Anonymous Coward, 26 Apr 2011 @ 8:17am


    And as a US viewer completely addicted to the IT Crowd (as well as Dr. Who) I will never understand the artificially staggered release dates.

    reply to this | link to this | view in thread ]

  45. identicon
    PRMan, 26 Apr 2011 @ 8:27am

    Re: Re: Re: Re:

    Telly? Pants?

    No offense, but why do Brits sound like 5 year olds when they get angry?

    reply to this | link to this | view in thread ]

  46. icon
    Jesse Townley (profile), 26 Apr 2011 @ 11:32am

    I'm so stoked!

    That the BBC released the new episode within a few hours of the UK release over here in the US. I'm so bummed when my European friends talk about the latest episodes, while I know that I won't be able to see it for months.

    This time around, I went to my cable services on-demand function and whammo! Watched the 1st episode within hours of its release.

    About frickin' time.

    Next task: slashing the prices of the Tom Baker DVDs. I would buy all of them IF they weren't $25+ a pop. Fuggedaboutit!

    reply to this | link to this | view in thread ]

  47. icon
    Bt Garner (profile), 26 Apr 2011 @ 11:52am

    I think the only reason that BBC America is showing Doctor Who at the same time (time zones aside) is because this current season is partially funded by BBC America

    reply to this | link to this | view in thread ]

  48. identicon
    Memyself, 26 Apr 2011 @ 12:49pm

    Re: Re Dr. Who

    There are alot of factors well beyond the internet that account for the popularity of the show. I go back to the Tom Baker era myself, and I live in the US on the West Coast. The show has had international popularity without digital technology.

    reply to this | link to this | view in thread ]

  49. identicon
    abc gum, 26 Apr 2011 @ 6:08pm

    Re: Re: Re: Re: Re:

    Heh - I'm not a Brit ... but it is funny, no?

    reply to this | link to this | view in thread ]

  50. identicon
    abc gum, 26 Apr 2011 @ 6:11pm

    "TV People Realizing That The Internet Is Global"

    www = World Wide Web, go figure.
    I still doubt they understand this.

    reply to this | link to this | view in thread ]

  51. icon
    Nick Coghlan (profile), 1 May 2011 @ 9:03am


    Oh, I'm perfectly away of the way that existing obligations can limit an organisation's ability to adapt. The NY Times, for example, can't go "stuff it, we're going digital only" because they'd have to fire too many people (i.e. all the ones paid for tasks solely related to printing and shipping dead tree editions), would likely breach standing advertisement contracts, would definitely breach subscription agreements with recipients of the hard copy edition and probably a whole host of other issues.

    Companies can even do it to themselves, with requirements for internal processes that must still be followed even when they no longer make sense, and even the people that know better put up with it because they have more important battles to fight.

    This is why merely *knowing* about The Innovator's Dilemma isn't enough to avoid it. Locking in multi-year contracts is just part of doing business, but when the technology is changing rapidly, that contract which seemed like such a boon when it was signed may become a liability just a year or two down the track.

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