Targeted Advertising? Patented! Bunch Of Media Companies Sued
from the and-here-we-go-again dept
It really makes you wonder what sorts of examiners they employ at the USPTO that crap patents like this get approved in the first place.
Anyway, the latest lawsuit goes after a ton of media companies and Amazon:
The defendants in the lawsuit are: Advance Publications; which owns Conde Nast magazines and several newspapers; ALM Media, which owns The American Lawyer magazine group and several legal newspapers; Amazon; American Media (Playboy, Flex, Fit Pregnancy, Shape); Rodale (Men's Health, Runner’s World, Bicycling); Scripps Interactive (Food Network, HGTV, DIY Network); Demand Media; Viacom; and alt-weekly publisher Village Voice Media.Suing a magazine for lawyers? Wonder if they can find some good legal help...? In the meantime, I'm curious if any of our regular patent system defenders can explain how these patents help to promote progress. Better yet, explain how these two patents present a single, non-obvious invention.