Music Industry

by Mike Masnick

Filed Under:
gorillaz, ipad, music, remix, synth

Gorillaz Don't Just Ask Fans To Remix, But Offer Them A Full Specialized Synth App Too

from the a-step-up dept

Tons of artists now release stems of their music for fans to remix. It's pretty common to see "remix" contests as well. Still, it's pretty interesting to see how some bands are taking it even further. Eliot Van Buskirk alerts us to the news that Damon Albarn's "virtual band" project, The Gorillaz, have teamed up with Korg to offer a special KORG iElectribe Gorillaz Edition for the iPad. The regular iElectribe is just an iPad synthesizer, which people seem to like. But the Gorillaz edition has a different (more fun, more Gorillaz-style) user interface design (making it look like it's been around the block and run over by a truck or two along the way), along with a ton of presets using music from The Gorillaz' latest album. So, instead of just giving people stems and telling them to remix, this is almost like an album bundled with its own synth tool in one package. I expect we'll start seeing things a lot more advanced than this. Why release just a plain old album when you can start to enable your fans to do much more with your music?

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  • identicon
    Yogi, 21 Apr 2011 @ 3:30am


    What language is this Gorilla speaking?

    reply to this | link to this | view in chronology ]

  • icon
    Jeff Woods (profile), 21 Apr 2011 @ 3:51am

    18 years and counting...

    This idea has been around a while, but maybe this time it will stick. In 1993 when "multimedia computers" (i.e. CD-ROM, audio cards and graphics that could almost play low-resolution video) were bleeding edge, Todd Rundgren released an interactive album titled "No World Order". Refer to:

    reply to this | link to this | view in chronology ]

  • identicon
    Michael, 21 Apr 2011 @ 4:59am


    Sure, this will work for Gorillaz, but this kind of idea would never work for...wait, I think I've heard that argument before somewhere...

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 21 Apr 2011 @ 7:54am

    All this is just another type of personalized promo that has been around forever.

    reply to this | link to this | view in chronology ]

  • icon
    harbingerofdoom (profile), 21 Apr 2011 @ 10:07am

    why not?
    because the so-called fans are nothing more than low life thieves bent on stealing everything and not paying a single dime to support the executiv....err... i mean artists that the fine labels represent.

    its bands like this that do nothing more than stoke the fires of these freeloaders and they are doing more harm than any good to the market place in its entirety.


    reply to this | link to this | view in chronology ]

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