by Mike Masnick

Filed Under:
aggregation, journalism, readers, tools


Why Didn't Media Companies Create Their Own Zite?

from the $40-million-would-have-been-nice... dept

While we're wondering how the NY Times might have better spent the $40 million they dumped into the Emperor's New Paywall, when you combine that with the story of a bunch of big media companies ordering Zite to stop making their content more useful and readable, you come to the natural question of wondering why these big media companies haven't made their own Zites:
For publishers, the problem is that Zite is really, really good at personalization and filtering. In my use of the app over the past few weeks, Iíve consistently found that the app shows me headlines I want to click on Ė and thatís the test that really matters.

We in media should think about what led us to this place, where major news outlets are targeting a company that is creating something they should create: an innovative, personalized news source.

What efforts have major media companies made to build or enable their own innovative news consumption products?
Couldn't the NY Times or News Corp. have spent the millions they've spent on locking up their content towards something like Zite that actually makes their content more valuable and more useful? The problem seems to be that they value the content over all, and don't realize that, just as important as the content itself, is how people find and interact with it. Unfortunately, it seems unlikely that any of the big media properties recognize that yet.

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  1. identicon
    John Doe, 4 Apr 2011 @ 5:29am

    Re: Re: I have wondered about this with the music & movie industry

    "So they do their best to keep it locked away tightly, blithely unaware how annoying they make it for the consumer who hits their limit and then looks for ways to work around it."

    I tried to explain this to a friend and he just went into convulsions at the thought that someone might pirate. He just stuttered and stammered "but, but it is wrong". I told him DRM only annoys paying customers it does not prevent or even slow down piracy. But he just couldn't get past the "moral" issue even though I explained to him that I don't pirate anything nor do I condone it. The only point I was trying to make was that DRM annoys paying customers and doesn't work so why bother?

    It seems we are a decade or more away from seeing any improvement on the IP front. :(

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