Business Models

by Mike Masnick


Filed Under:
business models, paywall

Companies:
ny times



The Emperor's New Paywall

from the that's-not-a-paywall dept

We've already covered just how easy it is to get around the NY Times' $40 million paywall. NYT management is clearly lying when it claims that most people won't bypass the wall, when it's so incredibly easy to bypass... even by accident. With the DailyCaller listing out five more ways to bypass the paywall (not even counting things like the bookmarklet or turning off javascript) such as "removing '?gwh=numbers' from an article's URL," it's finally occurred to me:

This is the Emperor's New Paywall.

The NY Times isn't robed in a paywall at all. It's naked and simply wants people to believe it has a paywall, in the hope that some people will pay and that the masses won't call them on it. Except unlike the Emperor in the fairy tale, you have to believe that the NYT management must recognize this, and is simply playing stupid in its interactions talking about this. It really seems to think that by playing stupid and pretending it really has a paywall, which is truly just a voluntary donation program, it will make people more likely to pay. And I'm sure some people will pay, but I can't believe the numbers will be enough to move the needle. The thing that I still can't understand is how it could spend all this time and money preparing for this and not add a single bit of additional value in this scheme. You would think that during those 14 months someone might have come up with a plan to add more value that was worth paying for, but it seems that they didn't even consider that as a worthwhile option.

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  1. identicon
    Anonymous Coward, 30 Mar 2011 @ 5:54am

    One item related to the NYT paywall stories that people seem to be missing completely... the un-freakn-believably-godlike marketing ability of the people who sold this.

    The marketing/sales team behind the "sure we can make a kick arse paywall for you" are obviously some of the best con artists on the planet.

    I challenge anyone to get a $40 million deal approved and passed by a major company for "months of research, innovation, and development" that results in an inanely simple java script.

    This paywall stupidity is nothing save a resounding testament to the power and influence of the marketing team behind it. I'd hire the entire team in a heart beat and begin making massive capital gains for essentially no work, GENIUS!!!!

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