Hebrew University Hired Detective To Get Printing Store To Print Einstein Shirt... Just To Threaten To Sue
from the shakedown dept
This one is a couple months old, but I'm cleaning out some of the archives, and the story is still interesting. In the past, we've covered the rise of "publicity" rights, and in particular have mentioned Hebrew University's somewhat questionable belief that it controls every photo of Albert Einstein. Apparently, the university is so aggressive that it hired a private "detective" who literally went out to a print shop, asked the proprietor to print up a shirt with an Einstein photo on it as a "test," took a photo of the shirt... and then a few weeks later the shop owner got a legal nastygram demanding thousands of dollars for daring to print a photo of Einstein. The guy went to the press and noted that he felt tricked by the university. Once it became public, Hebrew University backed down, but it just goes to show the ridiculous aggressiveness with which some are trying to enforce these questionable "publicity rights."