Just as growing segments of the population are expressing that they're sick of too many movies being offered in 3D for no good reason other than to get people to pay more for it, it appears that the "pirate" community is jumping on the 3D bandwagon as well
. They're getting better and better at offering unauthorized versions in 3D, either via applying a tool to make a 2D rip appear 3D, or through some new methods to fully rip a 3D Blu-ray. I'm sure we'll hear the usual fretting and complaining from the "content protection" staff at the MPAA, and yet there will be little understanding of or reflection about what this actually means. Hollywood correctly
realized a few years ago that one way to "compete" with unauthorized copies was to add more value to the experience. That was a key driver in the 3D experience. The basic thinking was correct -- it's just that once they had a bit of success with it, they simply thought "3D is the answer!" without thinking much more deeply about it. 3D is one way to improve the experience, but simply adding 3D to movies with no thought as to whether or not it really is needed or makes the product better is silly.
So rather than complaining about unauthorized 3D versions of movies (and you can just hear the MPAA complaints about how the pirated 3D movies are even "more damaging"), why isn't Hollywood focused on actually thinking beyond just 3D towards actually making the overall experience
better in ways that can't be pirated? I guess that's just too much "work," and it's a lot easier to hire another crop of lawyers who want to sue everyone, rather than take the time to successfully expand a business by offering more value.