Minecraft Creator Says 'No Such Thing As A Lost Sale'
from the give-people-a-reason-to-buy dept
In a short presentation at the Independent Games Summit he elaborated on those positions and again told people to stop worrying about "piracy" and focus on giving people reasons to buy. He dismissed the standard party line on these issues:
Piracy is not theft. If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world.The "lost sale" point is one we've raised a bunch in the past, but people have a lot of trouble grasping it. There is no such thing as a lost sale, because a lost sale just means a failure to get people to buy. And that's a marketing issue, not a legal one. If a "lost sale" is illegal, then anyone who gives you a coupon to buy their product instead of a competitors is "causing a lost sale." But that's ridiculous. And that's the point Notch is making. There are all sorts of reasons people might not buy from you -- and most of them may be your fault. So it's your job to convince people to pay for something -- which he's clearly done. As he notes:
There is no such thing as a 'lost sale'... Is a bad review a lost sale? What about a missed ship date?
If you just make your game and keep adding to it, the people who copyright infringed would buy it the next week.Another report of the talk showed he expanded on the "copying isn't theft" concept:
A lot of big companies try to make piracy like theft; I wouldn't steal a car, but I would 'steal' a good design. If I liked another person's apartment, I would try to make mine look like someone else's... but that's not stealing.And, of course, he's still making money like crazy. While it doesn't look like he posts historical data any more, he does show a running tally of the past 24 hours, and as of me writing this, he's sold 10,348 copies in the past 24 hours (out of 36,612 registered). At 15 euros a pop, that's over 150,000 euros in the last day -- for a small indie game. And these numbers have been going on for months. It's not even a situation where there was a big boom and then sales dropped off. It appears that the game just keeps on selling.
But it's impossible to make money because of "piracy" right?