Which Does More Damage To Your Reputation: A Non-Competitor Using A Similar Name, Or Filing A Lawsuit That Pisses Off Many Potential Clients?
from the simple-calculations dept
Except, as the blog above notes, it seems that plenty of real estate agents know and like Rothamel, and they don't look too kindly on the Lones Group for suing him over what feels like a pretty frivolous complaint. The blog post above goes through a sampling of Twitter statements concerning the Lones Group and basically finds a bunch of real estate agents (remember: these are the people Lones is targeting as customers) bashing them for suing Rothamel. In typical legal fashion, the lawsuit asserts that Rothamel, in using his blog's name, has caused the Lones Group massive damage, but the blog post linked above points out that filing the lawsuit seems likely to have caused a lot more damage in pissing off a whole bunch of its potential customers.