by Mike Masnick
Wed, Feb 23rd 2011 1:54pm
For years, the strategy of the entertainment industry is to come out with "new formats" that more or less require people to rebuy the content they've already purchased so that they can use it on modern equipment. One of the things that worries them so much about digital content is the idea that it might be somewhat future-proof, in that it can be moved from device to device with ease. Yet, it won't stop them from trying. A whole bunch of you sent in this story about how Apple and some of the labels are looking at ways to sell (really "license") higher quality versions of digital music files. Amusingly, almost everyone who submitted this sent it in with some sort of sneering line about how this is clearly yet another attempt by the labels to get people to re-"buy" the same music they had already bought, suggesting an awful lot of people aren't very interested in such a deal. Honestly, if the labels are serious about offering higher quality files, they should let people upgrade their existing authorized versions as a thank you for actually paying, instead of getting unauthorized versions. Otherwise, it seems pretty likely that people will decide to go for the unauthorized option anyway. Consumers aren't stupid, no matter how much some folks in the industry seem to think they are.
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