Truck Maker Discovers Chinese Knockoff Company; Helps It Come Up With Its Own Design
from the well-there's-a-different-strategy dept
The company admits that it knew that a lawsuit would be pointless, and figured it was worth a shot to try a different approach:
"We told them that we welcome competition but we think you should invest in a unique identity towards your customers"Now there's a strategy you don't see every day...
Scania even gave them design tips.
"We gave them sketch-like ideas on the lines of the cab that you can do instead.
They later came back with a sketch of what they had thought about.
"We thought it was still too much like us. Then they did the job and came back again. It was a very friendly and constructive discussion. They respected what we said and made sure that they have not crossed the border again. Their next series will not be like Scania, "said Mr Harborn.