Nintendo President: The Free Market Is Not A Game We Like To Play

from the no-cheat-codes-in-the-real-world dept

Nintendo President Reggie Fils-Aime really has a way about trying to suggest that perfectly reasonable and consumer-friendly market developments portend the end of video gaming. Two years ago, we wrote about his attempt to convince people that used video games were bad for consumers (yes, he said that) and his latest, via Slashdot, is to claim that cheap games are a risk to the entire video game industry.

His main concern, it appears, are games for mobile phones that run a dollar or two. He's complaining that these games:
Create a mentality for the consumer that a piece of gaming content should only be $2
Darn those consumers for actually going where the market goes, when Nintendo apparently would prefer to keep things priced at what the market doesn't like. Welcome to the modern world, Reggie, where prices change, and businesses adapt. I'm sure the last laptop you bought cost a lot less than the one you bought a decade ago, but that didn't herald the end of laptops. It's a digital age: prices get cheaper, and the only companies that are really at risk are those who don't adapt and don't learn to be more efficient. Oh, wait... perhaps he's telling us something about his employer...

Filed Under: business models, competition, pricing, reggie fils-aime
Companies: nintendo


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  1. identicon
    Anonymous Coward, 9 Feb 2011 @ 12:18pm

    this is strange, i wonder what else the context was. nintendo makes and sells games on the DS for $2, hell they've put out games for free.

    i believe the implication is more that something simple, like a castle defender, vice something complicated, say a Zelda game are two different levels.

    you shouldn't expect Zelda for $2, nor should you expect a flash game for $30.

    so perhaps the concern is that newer gamers are associating these small games at $2 with all video games.

    just a hypothosis.

    oh and the market seems to like $60 games just fine, mike. for evidence, see call of duty. but then again, COD isn't just a castle defender. or even the sacred angry birds. there is a difference.

    i suspect the problem is more vocabulary based. think of it it in terms of the written word. there is a difference between: novel, short story, chapbook, pamphlett and multi-volume epic. each brings to mind size, scope, and price.

    you would not expect to get all of the wheel of time books for a dollar. yet you can get many short stories for that, or sometimes even a book on sale for that.

    but on the same notion, $100 for a short story? that better be some high value, low print collectors item. and even then...

    so (yes i am rambling, sorry) if there were better ways to describe the tiers of video games, i believe this quote wouldn't sound so, well, bad.

    my two cents.

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