Nintendo President: The Free Market Is Not A Game We Like To Play

from the no-cheat-codes-in-the-real-world dept

Nintendo President Reggie Fils-Aime really has a way about trying to suggest that perfectly reasonable and consumer-friendly market developments portend the end of video gaming. Two years ago, we wrote about his attempt to convince people that used video games were bad for consumers (yes, he said that) and his latest, via Slashdot, is to claim that cheap games are a risk to the entire video game industry.

His main concern, it appears, are games for mobile phones that run a dollar or two. He's complaining that these games:
Create a mentality for the consumer that a piece of gaming content should only be $2
Darn those consumers for actually going where the market goes, when Nintendo apparently would prefer to keep things priced at what the market doesn't like. Welcome to the modern world, Reggie, where prices change, and businesses adapt. I'm sure the last laptop you bought cost a lot less than the one you bought a decade ago, but that didn't herald the end of laptops. It's a digital age: prices get cheaper, and the only companies that are really at risk are those who don't adapt and don't learn to be more efficient. Oh, wait... perhaps he's telling us something about his employer...

Filed Under: business models, competition, pricing, reggie fils-aime
Companies: nintendo


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  1. identicon
    DCX2, 9 Feb 2011 @ 1:29pm

    Nintendo, DRM, and your game saves

    Speaking of Nintendo doing stupid things, did you know they apply DRM to your game saves? Each Wii has a per-console key that is used to encrypt save data when it is exported to the SD card.

    It gets worse. Some games straight up refuse to let you back up your game saves. I bought a game for the Wii called Ghost Squad. I played it for a while, unlocked a bunch of guns.

    Then I decided to go to my buddy's house. Seeing as how I earned those guns, I wanted to take my game save over to his Wii so we could pick up where I left off. When I tried to copy it over to the SD card, I got a message about how that save is copy protected.

    Excuse me? Since when is Nintendo allowed to tell me that I can't back up my save game, or take my save game to a friend's house? Seriously, WTF? I ended up getting a Homebrew Channel application that allowed me to remove the Copy Protection flag from saves. Thank you, hackers, for once again freeing the device that I own so that I can do what I want with it.

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