Nintendo President: The Free Market Is Not A Game We Like To Play

from the no-cheat-codes-in-the-real-world dept

Nintendo President Reggie Fils-Aime really has a way about trying to suggest that perfectly reasonable and consumer-friendly market developments portend the end of video gaming. Two years ago, we wrote about his attempt to convince people that used video games were bad for consumers (yes, he said that) and his latest, via Slashdot, is to claim that cheap games are a risk to the entire video game industry.

His main concern, it appears, are games for mobile phones that run a dollar or two. He's complaining that these games:
Create a mentality for the consumer that a piece of gaming content should only be $2
Darn those consumers for actually going where the market goes, when Nintendo apparently would prefer to keep things priced at what the market doesn't like. Welcome to the modern world, Reggie, where prices change, and businesses adapt. I'm sure the last laptop you bought cost a lot less than the one you bought a decade ago, but that didn't herald the end of laptops. It's a digital age: prices get cheaper, and the only companies that are really at risk are those who don't adapt and don't learn to be more efficient. Oh, wait... perhaps he's telling us something about his employer...

Filed Under: business models, competition, pricing, reggie fils-aime
Companies: nintendo


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  1. icon
    Capitalist Lion Tamer (profile), 9 Feb 2011 @ 1:13pm

    Stupid Prices...

    Yes, and gum used to be nickel and now it's $1.29 a pack. That's kind of a kick in the teeth, as it were. And I need that gum cause I smoke, which used to cost me $13/carton and is now closer to $60. Oh, and gas was around .99 a gallon when I started paying for it myself and now I'm happy to find it for under $3.50.

    You can "imprint" consumers the other way as well, Reggie. Sure, a lot of this is taxes and cost-of-living, etc. but people are still happy when gas falls under $3/gallon because it seems like a bargain compared to last week's run up towards $4.

    I'm not sure what point he was trying to make and I'm even less sure about mine, but the free market doesn't ONLY drive prices down to unsustainable levels.

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