Nintendo President: The Free Market Is Not A Game We Like To Play

from the no-cheat-codes-in-the-real-world dept

Nintendo President Reggie Fils-Aime really has a way about trying to suggest that perfectly reasonable and consumer-friendly market developments portend the end of video gaming. Two years ago, we wrote about his attempt to convince people that used video games were bad for consumers (yes, he said that) and his latest, via Slashdot, is to claim that cheap games are a risk to the entire video game industry.

His main concern, it appears, are games for mobile phones that run a dollar or two. He's complaining that these games:
Create a mentality for the consumer that a piece of gaming content should only be $2
Darn those consumers for actually going where the market goes, when Nintendo apparently would prefer to keep things priced at what the market doesn't like. Welcome to the modern world, Reggie, where prices change, and businesses adapt. I'm sure the last laptop you bought cost a lot less than the one you bought a decade ago, but that didn't herald the end of laptops. It's a digital age: prices get cheaper, and the only companies that are really at risk are those who don't adapt and don't learn to be more efficient. Oh, wait... perhaps he's telling us something about his employer...

Filed Under: business models, competition, pricing, reggie fils-aime
Companies: nintendo


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  1. icon
    Rob (profile), 9 Feb 2011 @ 1:09pm

    "Even the cheapest DS games go for around $20."

    Except on the DS download store, where games range from around $2-10. But hardly anyone uses it, because it's DSi-only, a pain to use, under-promoted, and not open to all developers. Apple became a gaming powerhouse - and is driving this market push towards cheaper games - because they have a great, tightly-integrated app store that's open to basically anyone who wants to make a game. That kind of access to developers has led to a booming market of innovation, variety, and quality that makes Nintendo's download store look like a joke. Some people rag on Apple's app store for not being truly "open," but really, it's pretty damn open, especially compared to how closed off game consoles have always been.

    Nintendo has always been at least a generation behind when it comes to the internet, so it's going to be a long time before they figure this out and adapt. Even Xbox has indie games, which are free to try and give Xbox Live's marketplace a hint of that mass novelty that smartphone app stores have.

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