Nintendo President: The Free Market Is Not A Game We Like To Play

from the no-cheat-codes-in-the-real-world dept

Nintendo President Reggie Fils-Aime really has a way about trying to suggest that perfectly reasonable and consumer-friendly market developments portend the end of video gaming. Two years ago, we wrote about his attempt to convince people that used video games were bad for consumers (yes, he said that) and his latest, via Slashdot, is to claim that cheap games are a risk to the entire video game industry.

His main concern, it appears, are games for mobile phones that run a dollar or two. He's complaining that these games:
Create a mentality for the consumer that a piece of gaming content should only be $2
Darn those consumers for actually going where the market goes, when Nintendo apparently would prefer to keep things priced at what the market doesn't like. Welcome to the modern world, Reggie, where prices change, and businesses adapt. I'm sure the last laptop you bought cost a lot less than the one you bought a decade ago, but that didn't herald the end of laptops. It's a digital age: prices get cheaper, and the only companies that are really at risk are those who don't adapt and don't learn to be more efficient. Oh, wait... perhaps he's telling us something about his employer...

Filed Under: business models, competition, pricing, reggie fils-aime
Companies: nintendo


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  1. icon
    Jay (profile), 9 Feb 2011 @ 12:47pm

    Re:

    "Reggie's being really silly and short-sighted here. I think most consumers understand the difference between a big-budget, big-screen game that will deliver a long, engrossing experience, and a $1 phone game that will entertain them in brief spurts on the subway."

    Reggie, or Nintendo?

    Piracy is over

    "Speaking with CVG at the Nintendo 3DS event in Amsterdam, Nintendo UK general manager David Yarnton and marketing manager James Honeywell said that not only did the 3DS have Nintendo's most sophisticated anti-piracy deterrents yet, the age of the pirates had peaked."

    Yeah, I give it two weeks... anyone else betting cookies?

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