Nintendo President: The Free Market Is Not A Game We Like To Play

from the no-cheat-codes-in-the-real-world dept

Nintendo President Reggie Fils-Aime really has a way about trying to suggest that perfectly reasonable and consumer-friendly market developments portend the end of video gaming. Two years ago, we wrote about his attempt to convince people that used video games were bad for consumers (yes, he said that) and his latest, via Slashdot, is to claim that cheap games are a risk to the entire video game industry.

His main concern, it appears, are games for mobile phones that run a dollar or two. He's complaining that these games:
Create a mentality for the consumer that a piece of gaming content should only be $2
Darn those consumers for actually going where the market goes, when Nintendo apparently would prefer to keep things priced at what the market doesn't like. Welcome to the modern world, Reggie, where prices change, and businesses adapt. I'm sure the last laptop you bought cost a lot less than the one you bought a decade ago, but that didn't herald the end of laptops. It's a digital age: prices get cheaper, and the only companies that are really at risk are those who don't adapt and don't learn to be more efficient. Oh, wait... perhaps he's telling us something about his employer...

Filed Under: business models, competition, pricing, reggie fils-aime
Companies: nintendo


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  1. icon
    Modplan (profile), 9 Feb 2011 @ 12:42pm

    Re: Re: Re:

    They evidently don't. What's odd about this is the dual mentality of Nintendo - on the one hand they recognise and even embrace the idea of trying to build some kind of unique value to effectively compete and gain interest, something evident throughout various statements by execs and the likes of Miyamoto, but on the other hand make statements like this where the idea of having games below x price somehow means that will automatically mean an industry wide apocalypse.

    The market will not expect them to develop for the same cost at 1/40th of the price so long as that development cost is justified, provides something you can't easily get elsewhere and the end price is in line with how much people value it.

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