Award-winning musician/DJ/producer David Guetta seems to have figured out that "free" is not a bad thing. In a recent interview, he notes that he's never worried about "piracy" at all
, and that the solution is just to give away stuff for free to keep an audience engaged and to offer more opportunities to continue to build your fan base:
"I have never been very nervous about online piracy," the Daily Star quotes him as saying.
"Sometimes you have to give away content, even if it isn't bringing you money. It doesn't have to be music, it can be videos, images and so on."
Plenty of others have made this realization as well, but it's nice to see stars with as big a name as Guetta saying it publicly as well.