by Mike Masnick
Thu, Feb 3rd 2011 4:19pm
It's pretty much a national joke these days that every few months, yet another totally useless giant phone book gets dumped on your front doorstep. We don't even let them get into our house before they're tossed in the appropriate receptacle, and if you walk into some apartment buildings, you've probably seen lobbies littered with stacks of ignored phone books. There have been some (slightly controversial) legal fights over attempts to get the various phone companies to stop delivering these giant wastes of paper. Clearly sensing the writing on the wall, and trying to avoid more strict legislation, apparently a bunch of Yellow Pages companies have teamed up to let people opt-out of receiving the useless book. Whether or not the site, YellowPagesOptOut.com actually works may be another question. And some may worry about having to provide information to the very companies whose entire goal is to market to people. But, it's at least a project worth watching to see if it can be effective in stopping such a massive waste.
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