Yellow Pages Companies Team Up To Offer Opt-Out

from the save-some-yellow-trees dept

It's pretty much a national joke these days that every few months, yet another totally useless giant phone book gets dumped on your front doorstep. We don't even let them get into our house before they're tossed in the appropriate receptacle, and if you walk into some apartment buildings, you've probably seen lobbies littered with stacks of ignored phone books. There have been some (slightly controversial) legal fights over attempts to get the various phone companies to stop delivering these giant wastes of paper. Clearly sensing the writing on the wall, and trying to avoid more strict legislation, apparently a bunch of Yellow Pages companies have teamed up to let people opt-out of receiving the useless book. Whether or not the site, actually works may be another question. And some may worry about having to provide information to the very companies whose entire goal is to market to people. But, it's at least a project worth watching to see if it can be effective in stopping such a massive waste.

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  1. identicon
    Ed Kohler, 3 Feb 2011 @ 4:41pm

    Distribution fail

    I've been following this issue closely over the last few years, and have made a solid effort to remove myself from the three directory companies that print spam my home annually (with a total of 5 books combined). So far, I've continued to receive books I have unsubscribed from.

    The system breaks down at many levels, starting with the opt-out requirement rather than an opt-in system. Contract delivery services don't appear to be held accountable for over delivery (spam).

    Frankly, they just don't seem to care about the people who have to clean up their mess, and pay for disposal via local taxes. It's a disgustingly tone deaf industry.

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