Yellow Pages Companies Team Up To Offer Opt-Out

from the save-some-yellow-trees dept

It's pretty much a national joke these days that every few months, yet another totally useless giant phone book gets dumped on your front doorstep. We don't even let them get into our house before they're tossed in the appropriate receptacle, and if you walk into some apartment buildings, you've probably seen lobbies littered with stacks of ignored phone books. There have been some (slightly controversial) legal fights over attempts to get the various phone companies to stop delivering these giant wastes of paper. Clearly sensing the writing on the wall, and trying to avoid more strict legislation, apparently a bunch of Yellow Pages companies have teamed up to let people opt-out of receiving the useless book. Whether or not the site, actually works may be another question. And some may worry about having to provide information to the very companies whose entire goal is to market to people. But, it's at least a project worth watching to see if it can be effective in stopping such a massive waste.

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  1. identicon
    Pete Austin, 4 Feb 2011 @ 1:40am

    There's a Business Opportunity Here

    Please can someone develop a Website that opts out of all major spam. You enter your details once and it connects to all the individual Websites and opts out of everything, including new marketers as they arise.

    There could be a free, ad-funded version that opts out for a month at a time, or a version with a small subscription that opts-out forever.

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