Al Jazeera Offers Up Egypt Coverage To Anyone Who Wants To Use It Under Creative Commons License
from the but-what-incentives-do-they-have-to-create-content? dept
However, Al Jazeera has embarked on a fascinating way to deal with all of this: it's released a lot of its reporting under a Creative Commons license. In fact, the media operation has set up a CC specific site, that archives and aggregates all of the Al Jazeera content that is free for anyone to use, with just an attribution. Thankfully, it's not even using a "non-commercial" license. Instead, the license just requires attribution for anyone to use the content in question.
This is pretty interesting for a variety of reasons. If you listen to the classic arguments concerning scarcity, some would probably argue that Al Jazeera should be keeping a tight leash on all this great content. It's in high demand right now, and given its extensive coverage and knowledgeable reporters on the ground, some might argue that now is the perfect time for Al Jazeera to be as restrictive as possible with its content. But the media operation seems to be thinking much longer term, recognizing that its coverage is being relied on by more and more people around the globe (with a huge influx of interest from the US). This is actually a chance for the company to grow its brand quite a bit, and maybe even push past some of the stereotypes and attacks from the US and a few other western countries. And the way to do that is to get more people seeing its content and recognizing that the content is worthwhile. Given all that, going Creative Commons (or something like it) makes perfect sense.