Music Industry

by Mike Masnick


Filed Under:
music, pomplamoose



Pomplamoose On Making A Career While Making Music They Like

from the nicely-done dept

We've written a few times about the band Pomplamoose, who has become something of an internet sensation, but the bigger part to us (not surprisingly) was the fact that they had turned their success (mainly on YouTube) into a sustainable business model as well. Hypebot points us to a fun video interview with Jack Conte and Natalie Dawn, who make up the band, going into a bit more detail and noting that their goal is to have a sustainable business for as long as possible while making music they love without others telling them what they "have" to do:
It's difficult to think of a better, more succinct summary of what's so great about what technology allows in the music industry today. The old gatekeepers are no longer gatekeepers, and the real opportunity is in the platforms that enable others to avoid the gatekeepers, who would have kept them out in the past. Pomplamoose is a perfect example of this... even if they admit in the video that they have no hardline internet connection where they live and do all of their internet work with a 3G wireless setup (though, I do wonder how they get around the typical 5gig/month limits on most 3G connections).

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  1. identicon
    Anonymous Coward, 28 Jan 2011 @ 4:54am

    They almost make the mistake of admitting that the art is second place, they joke about it, but they really are just trying to keep a job that they like, rather than having to 9 to 5 it. It isn't music for the sake of music, it's music for the sake of not having to work hard.

    In a lot of ways they remind me of Kevin Smith, media whores first, business people second, and artists a distant third.

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