Crispin Glover Using Scarce Resources To Sell His Film... But May Be Limiting His Opportunities
from the think-bigger dept
However, Rich notes that he appears to be limiting his overall strategy. While he's focused on selling the scarce, he hasn't also realized the additional value of setting infinite goods free. Instead, according to Rich, he claimed repeatedly that much of what he was doing was due to his fear of piracy. So, he's more or less trying to keep everything exclusive to where he can control it -- so he's not offering any other way to see the movie other than through this tour. This is, certainly, one strategy out there for dealing with the digital marketplace, but it's unlikely to be all that effective long term. Using the infinite as a promotional effort can help increase the value of the scarce good, increasing the audience while also potentially increasing how much they're willing to pay for things. However, in keeping the work locked up, it potentially limits those who know or care about the film, and makes the audience smaller, which is generally not a great business strategy. So there are definitely some interesting lessons to be learned, but it's not clear that this strategy really makes that much sense.